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  6. Branch Metrics Acquires AdLibertas

M&A Deal Summary

Branch Metrics Acquires AdLibertas

On September 1, 2022, Branch Metrics acquired information technology company AdLibertas

Acquisition Highlights
  • This is Branch Metrics’ 2nd transaction in the Information Technology sector.
  • This is Branch Metrics’ 3rd transaction in the United States.
  • This is Branch Metrics’ 2nd transaction in California.

M&A Deal Summary
Date 2022-09-01
Target AdLibertas
Sector Information Technology
Buyer(s) Branch Metrics
Deal Type Add-on Acquisition

Target

AdLibertas

San Francisco, California, United States
AdLibertas is a predictive data platform that helps mobile apps use data for growth. Their comprehensive data platform processes trillions of events for over 300 million monthly users, quickly and easily gaining insight to understand and influence user behavior. The company serves clients like Audiomack, Match Group, Game Show Network, and Publishers Clearing House, and app favorites like Crossy Road, Temple Run, Infinite Word Search, Flipaclip, and Flow Free to grow and thrive. AdLibertas was formed in 2016 and is based in San Francisco, California.

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Buyer(S) 1

Buyer

Branch Metrics

Palo Alto, California, United States
Category Company
Sector Internet Software and Services
DESCRIPTION

Branch Metrics, Inc. is a a provider of online application referral services.

DEAL STATS #
Overall 3 of 3
Sector: Information Technology M&A 2 of 2
Type: Add-on Acquisition M&A Deals 2 of 2
State: California M&A 2 of 2
Country: United States M&A 3 of 3
Year: 2022 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-09-10 Tune - Attribution Analytics

Seattle, Washington, United States

Tune, Inc. - Attribution Analytics is a provider of cross platform linking and measurement.

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