M&A Deal Summary

Brait Acquires Premier

On July 5, 2011, private equity firm Brait acquired food company Premier from Warburg Pincus

Acquisition Highlights
  • This is Brait’s 1st transaction in the Food sector.
  • This is Brait’s 18th transaction in South Africa.
Investment Fate
  • Premier went public in 2023.

M&A Deal Summary

Date 2011-07-05
Target Premier
Sector Food
Buyer(s) Brait
Sellers(s) Warburg Pincus
Deal Type Secondary Buyout

Target

Premier

Waterfall, South Africa
Premier is a fast-moving consumer goods (FMCG) manufacturer offering branded and private label solutions. Its strong heritage brands include Snowflake (wheat flour), Iwisa No 1, SuperSun and Nyala (maize meal), Blue Ribbon (bread), Lil-lets (feminine hygiene), Manhattan and Super C (sugar confectionery), and the Companhia Industrial da Matola S.A. food portfolio (Top Score, Polana, Florbela and Favorita) in Mozambique. Premier was formed in 1820 and is based in Waterfall, South Africa.

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Buyer(S) 1

Buyer
DESCRIPTION

Brait is an investment holding company focused on realising growth and value creation from its existing portfolio of sizeable, unlisted businesses operating in the broad consumer sector. Brait’s share are primarily listed on the Luxembourg Stock Exchange, with a secondary listing on the JSE. Brait Private Equity was founded in 1991and is located in San Gwann, Malta.


DEAL STATS #
Overall 19 of 22
Sector: Food M&A 1 of 1
Type: Secondary Buyout M&A Deals 1 of 3
Country: South Africa M&A 18 of 18
Year: 2011 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2008-10-30 BuildMax.com

Radcliff, Kenya

BuildMax.com is an owner builder consulting firm, specializing in assisting individuals and families in the construction or remodel of their own home. The company is driven by professionally trained consultants, an elite customer support staff, and a network of strategic lending partners offering construction loans which creates for their clients the consumer’s advantage.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-03-09 Iceland Foods

Deeside, United Kingdom

Iceland Foods Ltd. is a UK based national food retailer with over 880 stores mainly in convenient high street locations.

Buy -

Seller(S) 1

SELLER

Warburg Pincus

New York, New York, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1966
PE ASSETS 83.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Warburg Pincus is a mega-sized, global private equity firm focused on investment opportunities across North America, Asia, and Europe. Warburg will consider investing at various company stages, from early-stage opportunities to distressed situations. Warburg Pincus is organized by industry groups. Verticals include financial services, healthcare, technology, media & telecommunications, energy, consumer & industrial, and real estate. Within financial services, Warburg will consider asset/wealth managers, banks, exchanges, financial technology, insurance, transaction processing, private banking, and specialty/consumer finance. Within healthcare, specific areas of interest include medical devices, healthcare services, and biotech/pharmaceuticals. Within technology/media/communications, Warburg targets software, media/internet/information, financial technology, telecom, business services, and systems/semiconductors. Within energy, specific areas of interest include oil/gas exploration, power generation/transmission, and alternative energy. Warburg Pincus raised its first fund in 1966 and is based in New York City.


DEAL STATS #
Overall 62 of 263
Sector: Food M&A 2 of 3
Type: Secondary Buyout M&A Deals 7 of 47
Country: South Africa M&A 1 of 1
Year: 2011 M&A 7 of 11
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-06-30 Rural/Metro

Scottsdale, Arizona, United States

Rural/Metro Corp. is a provider of medical transportation segment - ambulance and fire-protection services.

Buy $438M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-07-29 The Mutual Fund Store

Overland Park, Kansas, United States

The Mutual Fund Store is an independent fee-based investment advisory business with owned and franchised locations across the United States, collectively managing over $9.0 billion in assets for retail clients.

Buy -