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M&A Deal Summary

Bitly Acquires Egoditor

On December 1, 2021, Bitly acquired internet software and services company Egoditor from FLEX Capital

Acquisition Highlights
  • This is Bitly’s 1st transaction in the Internet Software and Services sector.
  • This is Bitly’s 1st transaction in Germany.

M&A Deal Summary
Date 2021-12-01
Target Egoditor
Sector Internet Software and Services
Buyer(s) Bitly
Sellers(s) FLEX Capital
Deal Type Add-on Acquisition

Target

Egoditor

Bielefeld, Germany
Egoditor is a SaaS provider behind qr-code-generator.com and the all-in-one QR Code marketing platform, QR Code Generator PRO. Egoditor provides a professional service for custom QR Codes, multilingual customer support, and a detailed scan tracking tool. Egoditor was founded in 2009 and is based in Bielefeld, Germany.

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Buyer(S) 1

Buyer

Bitly

New York, New York, United States
Category Company
Founded 2008
Sector Internet Software and Services
DESCRIPTION

Bitly is a Link Management platform used by millions of customers, including close to three quarters of the Fortune 500, who have collectively created over 32 billion links. Bitly provides an enterprise-grade Link Management Platform that connects every component of a company’s internal and external communications and offers tools, data and analytics for transparency and control over the customer experience. Bitly was founded in 2008 and is based in New York City.

DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: Germany M&A 1 of 1
Year: 2021 M&A 1 of 1

Seller(S) 1

SELLER

FLEX Capital

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2018
PE ASSETS 426M EUR
Size Middle-Market
Type Sector Focused
DESCRIPTION

FLEX Capital is a private equity firm focused on acquiring founder owned software companies throughout German speaking Europe. The Firm looks to commit €10 to €60 million to acquire businesses with €5 to €50 million of revenue. FLEX looks to take a partnership role in taking acquired companies to the next level of growth. FLEX Capital was formed in 2018 and is based in Berlin, Germany.

DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: Germany M&A 1 of 1
Year: 2021 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-11-11 EVEX Group

Munich, Germany

EVEX Group empowers opticians, audiologists and therapists with digital solutions. It unites the preeminent practice management software suppliers of these industries in Europe. EVEX Group was formed in 2021 and is based in Munich, Germany.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-09-01 ComX

Berlin, Germany

ComX is a B2B sales enablement platform for companies with services and products that require explanation. ComX is the only company in the world that offers a solution for the entire sales value chain for companies with complex B2B products and services. ComX is based in Berlin, Germany.

Buy -
Mergr

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