M&A Deal Summary

Birch Hill Equity Partners and HM Capital Partners Acquire Persona Communications

On January 1, 2004, private equity firms Birch Hill Equity Partners and HM Capital Partners acquired media company Persona Communications

Acquisition Highlights
  • This is Birch Hill Equity Partners’ 1st and HM Capital Partners’ 2nd transaction in the Media sector.
  • This is Birch Hill Equity Partners’ 5th and HM Capital Partners’ 1st transaction in Canada.
  • This is Birch Hill Equity Partners’ 1st and HM Capital Partners’ 1st transaction in Alberta.
Investment Fate
  • Persona Communications was sold to a strategic buyer in 2007.

M&A Deal Summary

Date 2004-01-01
Target Persona Communications
Sector Media
Buyer(s) Birch Hill Equity Partners
HM Capital Partners
Deal Type Going Private

Target

Persona Communications

St. John’s, Alberta, Canada
Persona (formerly Regional Cablesystems Inc.) is Canada's premier provider of digital TV, hi-speed Internet and telecom services to residential and commercial customers in non-urban communities throughout British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Québec and Newfoundland & Labrador.

Search 214,238 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try Free

Buyer(S) 2

Buyer

Birch Hill Equity Partners

Toronto, Ontario, Canada

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1994
PE ASSETS 5.0B CAD
Size Large
Type Sector Agnostic
DESCRIPTION

Birch Hill Equity Partners is a middle-market private equity firm focused on investments in Canadian companies. Birch Hill targets growth oriented businesses valued between C$50 and C$1000 million. Sectors of interest include agriculture, communications, energy, environmental, entertainment, distribution, healthcare, manufacturing, software, and technology. Birch Hill will not consider investments in real estate, pure commodity companies or start ups. Birch Hill Equity Partners was formed in 1994 and is based in Toronto, Canada.


DEAL STATS #
Overall 9 of 48
Sector: Media M&A 1 of 2
Type: Going Private M&A Deals 1 of 5
State: Alberta M&A 1 of 4
Country: Canada M&A 5 of 42
Year: 2004 M&A 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2003-11-14 Alert Care

Aurora, Ontario, Canada

Alert Care is a High quality independent retirement living for seniors, including accommodation, meal plans, social activities and access to nursing care.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2004-03-01 WildBrain

Toronto, Ontario, Canada

WildBrain is a international family entertainment rights creation and management company with three-award-winning production facilities, worldwide distribution and a global consumer products business. WildBrain was founded in 2004 and is based in Toronto, Ontario.

Buy -
Buyer

HM Capital Partners

Dallas, Texas, United States

Category Private Equity Firm
Founded 1989
PE ASSETS 1.6B USD
Size Large
Type Sector Agnostic
DESCRIPTION

HM Capital (formerly Hicks, Muse, Tate & Furst, Inc.) is a private equity firm that seeks investments in middle-market companies valued between $100 million and $1 billion. HM Capital's investments include acquisitions of large corporate divestitures, acquisitions or recapitalizations of privately owned or publicly traded businesses, and acquisitions of distressed businesses either through a restructuring or bankruptcy process. Sectors of interest include media, consumer products, energy, financial services, food/beverage, information services and niche manufacturing. HM Capital Partners was formed in 1989 and is based in Dallas, Texas.


DEAL STATS #
Overall 5 of 18
Sector: Media M&A 2 of 5
Type: Going Private M&A Deals 1 of 1
State: Alberta M&A 1 of 1
Country: Canada M&A 1 of 2
Year: 2004 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2004-01-01 TexStar Midstream Services

San Antonio, Texas, United States

TexStar Midstream Services is a natural gas midstream company that provides a full range of services including gathering, treating, processing and compression. TexStar Midstream Services was founded in 2004 and is based in San Antonio, Texas.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2005-01-01 Sturm Foods

Manawa, Wisconsin, United States

Sturm Foods, Inc. is a private label manufacturer of sugar free powdered drink mixes, hot cereals and other dry mix products to the retail and foodservice channels. The sugar free powdered drink mixes are offered in a variety of flavors and also include energy, isotonic and nutraceutical products.

Buy -