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M&A Deal Summary

Birch Hill Equity Partners and Homesteaders Life Acquire Park Lawn

On July 29, 2024, private equity firm Birch Hill Equity Partners and Homesteaders Life acquired consumer services company Park Lawn

Acquisition Highlights
  • This is Birch Hill Equity Partners’ 3rd and Homesteaders Life’s 1st transaction in the Consumer Services sector.
  • This is Birch Hill Equity Partners’ 40th and Homesteaders Life’s 1st transaction in Canada.
  • This is Birch Hill Equity Partners’ 26th and Homesteaders Life’s 1st transaction in Ontario.

M&A Deal Summary
Date 2024-07-29
Target Park Lawn
Sector Consumer Services
Buyer(s) Birch Hill Equity Partners
Homesteaders Life
Deal Type Add-on Acquisition
Advisor(s) Bennett Jones
Morgan Lewis (Legal)

Target

Park Lawn

Toronto, Ontario, Canada
Park Lawn provides goods and services associated with the disposition and memorialization of human remains. Products and services are sold on a pre-planned basis (pre-need) or at the time of a death (at-need). PLC and its subsidiaries own and operate businesses including cemeteries, crematoria, funeral homes, chapels, planning offices, and a transfer service. Park Lawn was incorporated in 1892 and is based in Toronto, Ontario.

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Buyer(S) 2

Buyer

Birch Hill Equity Partners

Toronto, Ontario, Canada

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1994
PE ASSETS 5.0B CAD
Size Large
Type Sector Agnostic
DESCRIPTION

Birch Hill Equity Partners is a middle-market private equity firm focused on investments in Canadian companies. Birch Hill targets growth oriented businesses valued between C$50 and C$1000 million. Sectors of interest include agriculture, communications, energy, environmental, entertainment, distribution, healthcare, manufacturing, software, and technology. Birch Hill will not consider investments in real estate, pure commodity companies or start ups. Birch Hill Equity Partners was formed in 1994 and is based in Toronto, Canada.

DEAL STATS #
Overall 46 of 48
Sector: Consumer Services M&A 3 of 3
Type: Add-on Acquisition M&A Deals 1 of 1
State: Ontario M&A 26 of 28
Country: Canada M&A 40 of 42
Year: 2024 M&A 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-12-01 Mastermind Toys

Toronto, Ontario, Canada

Mastermind Toys is an independent, specialty toy retailer. With 11 retail stores in Greater Toronto Area, carrying over 10,000 educational and fun toys, books, games, puzzles, and software. The company also operates a successful online toy store that ships across North America. Mastermind Toys was founded in 1984 and is based in Toronto, Ontario.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-09-05 Well.ca

Toronto, Ontario, Canada

Well.ca is an online destination for health, wellness, natural, and baby products. Well.ca was formed in 2008 and is based in Toronto, Ontario.

Buy -
Buyer

Homesteaders Life

West Des Moines, Iowa, United States
Category Company
Founded 1906
Sector Insurance
DESCRIPTION

Homesteaders is a mutual insurance company, providing products and services to promote and support the funding of advance funeral planning and end-of-life expenses. Homesteaders Life was founded in 1906 and is based in West Des Moines, Iowa.

DEAL STATS #
Overall 1 of 1
Sector: Consumer Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: Ontario M&A 1 of 1
Country: Canada M&A 1 of 1
Year: 2024 M&A 1 of 1
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