M&A Deal Summary

Bensussen Deutsch & Associates Acquires SwagUp

On December 4, 2024, Bensussen Deutsch & Associates acquired internet software and services company SwagUp

Acquisition Highlights
  • This is Bensussen Deutsch & Associates’ 1st transaction in the Internet Software and Services sector.
  • This is Bensussen Deutsch & Associates’ 5th transaction in the United States.
  • This is Bensussen Deutsch & Associates’ 1st transaction in New Jersey.

M&A Deal Summary
Date 2024-12-04
Target SwagUp
Sector Internet Software and Services
Buyer(s) Bensussen Deutsch & Associates
Deal Type Add-on Acquisition

Target

SwagUp

Piscataway, New Jersey, United States
SwagUp is a company that simplifies creating, managing, and distributing branded swag. SwagUp offers a range of services, including custom swag design, warehousing, inventory management, and global shipping. SwagUp is based in Piscataway, New Jersey.

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Buyer(S) 1

Buyer

Bensussen Deutsch & Associates

Woodinville, Washington, United States
Category Company
Founded 1984
Sector Media
DESCRIPTION

Bensussen Deutsch & Associates is a merchandise agency, provides marketing services and customized branded merchandise to Fortune 500 enterprises, sports leagues, and global entertainment holding companies. Bensussen Deutsch & Associates was founded in 1984 and is based in Woodinville, Washington.

DEAL STATS #
Overall 7 of 7
Sector (Internet Software and Services) 1 of 1
Type (Add-on Acquisition) 7 of 7
State (New Jersey) 1 of 1
Country (United States) 5 of 5
Year (2024) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-06-11 Great Branding

Luton, United Kingdom

Great Branding is a sports, events, and promotional products provider to Adidas, Reebok, UEFA, FIFA, FIBA, and more. Great Branding is based in Luton, United Kingdom.

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