M&A Deal Summary

Barrington Media Group Acquires Blackbird Garage

On September 22, 2020, Barrington Media Group acquired marketing company Blackbird Garage

Acquisition Highlights
  • This is Barrington Media Group’s 1st transaction in the Marketing sector.
  • This is Barrington Media Group’s 1st transaction in the United States.
  • This is Barrington Media Group’s 1st transaction in Illinois.

M&A Deal Summary

Date 2020-09-22
Target Blackbird Garage
Sector Marketing
Buyer(s) Barrington Media Group
Deal Type Add-on Acquisition
Advisor(s) Generational Capital Markets, Inc. (Financial)
Much Shelist (Legal)

Target

Blackbird Garage

Chicago, Illinois, United States
Blackbird Garage LLC specializes in digital advertising for fast-growing consumer products and services customers, including those in the apparel and meal delivery segments. Blackbird Garage LLC was founded in 2015 and is based in Chicago, Illinois.

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Buyer(S) 1

Buyer

Barrington Media Group

Shelton, Connecticut, United States

Category Company
Founded 2003
Sector Marketing
DESCRIPTION

Barrington Media Group is a technology-enabled marketing services business that focuses on direct response advertisements in traditional media channels, including television, audio, and direct mail. Barrington offers advertising services through both branded and generic models primarily to customers in the insurance, healthcare and consumer products and services verticals. Barrington Media Group was founded in 2003 and is based in Shelton, Connecticut.


DEAL STATS #
Overall 1 of 4
Sector (Marketing) 1 of 3
Type (Add-on Acquisition) 1 of 4
State (Illinois) 1 of 1
Country (United States) 1 of 4
Year (2020) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-01 Five Mill

San Francisco, California, United States

Five Mill is a digital marketing agency and industry leader in enterprise-level search engine marketing (“SEM”) and social media marketing solutions. Five Mill utilizes extensive digital expertise as well as best-in-class proprietary, AI-driven bidding technology to optimize each client’s SEM goals. Five Mill was founded in 2008 and is based in San Francisco, California.

Buy -