Investment Summary

Axxess Capital Invests In Noriel

On April 3, 2010, private equity firm Axxess Capital invested in consumer products company Noriel

Investment Highlights
  • This is Axxess Capital’s 1st transaction in the Consumer Products sector.
  • This is Axxess Capital’s 11th transaction in Romania.
Investment Fate
  • Noriel was sold to a consortium of financial buyers in 2016.
  • Noriel was sold to a strategic buyer in 2022.

Investment Summary

Date 2010-04-03
Target Noriel
Sector Consumer Products
Investor(s) Axxess Capital
Deal Type Stake Purchase

Target

Noriel

Bucharest, Romania
Noriel is the toys and games distributor and cardboard games producer in Romania that recently entered into specialized toys and games retail. Noriel was founded in 1993 and is based in Bucharest, Romania.

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Investor(S) 1

Investor

Axxess Capital

Bucharest, Romania

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1995
PE ASSETS 250M EUR
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Axxess Capital is an Eastern European private equity manager focused on investing in Romania and Bulgaria. Axxess looks to commit €5 to €15 million per transaction and targets investments in industry-leading, growth-oriented companies with positive cash-flows. Broad areas of interest include business services, consumer services, and consumer products. Axxess Capital was formed in 1995 and is based in Bucharest, Romania.


DEAL STATS #
Overall 13 of 17
Sector: Consumer Products M&A 1 of 1
Type: Stake Purchase M&A Deals 5 of 5
Country: Romania M&A 11 of 14
Year: 2010 M&A 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-01-01 SE-GES

Bucharest, Romania

SE-GES is an energy efficiency company that built its business by creating a network of high efficiency, decentralized, small size cogeneration plants (0.5 to 2 MW installed power) for industrial clients. SE-GES is active in natural gas co-generation (CHP) but has also developed particular expertise on flare gas projects. SE-GES provides a complex range of services starting with technical assistance, financing, contracting, building, operating, and maintaining such cogeneration plants. SE-GES is based in Bucharest, Romania.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-01-01 Frontex International

Sofia, Bulgaria

Frontex International is a provider of debt collection services. Frontex International actively participates in important legislative initiatives and various events aimed at introducing industry standards. Frontex International is based in Sofia, Bulgaria.

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