M&A Deal Summary

Augeo Affinity Marketing Acquires Wingnut Advertising

On February 5, 2019, Augeo Affinity Marketing acquired marketing company Wingnut Advertising

Acquisition Highlights
  • This is Augeo Affinity Marketing’s 2nd transaction in the Marketing sector.
  • This is Augeo Affinity Marketing’s 5th transaction in the United States.
  • This is Augeo Affinity Marketing’s 1st transaction in Minnesota.

M&A Deal Summary

Date 2019-02-05
Target Wingnut Advertising
Sector Marketing
Buyer(s) Augeo Affinity Marketing
Deal Type Add-on Acquisition

Target

Wingnut Advertising

Minneapolis, Minnesota, United States
Wingnut Advertising is a provider of marketing services. Wingnut Advertising was founded in 2003 and is based in Minneapolis, Minnesota.

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Buyer(S) 1

Buyer

Augeo Affinity Marketing

St. Paul, Minnesota, United States

Category Company
Founded 1998
Sector Marketing
DESCRIPTION

Augeo Affinity Marketing, Inc. is a provider of loyalty and incentive marketing platforms with a focus on developing new solutions and innovative technology for clients and their customers.


DEAL STATS #
Overall 5 of 10
Sector: Marketing M&A 2 of 4
Type: Add-on Acquisition M&A Deals 5 of 9
State: Minnesota M&A 1 of 5
Country: United States M&A 5 of 10
Year: 2019 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-09-26 ampliFI Loyalty Solutions

Naperville, Illinois, United States

ampliFI Loyalty Solutions is a provider of fully outsourced, customized credit and debit card loyalty programs exclusively focused on banks and credit unions nationwide. The company has delivered compelling rewards programs, unique earn and burn opportunities and card-linked programs to leverage merchant funded offers. ampliFI is based in Naperville, Illinois.

Sell $140M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-09-05 MotivAction

Minneapolis, Minnesota, United States

MotivAction LLC is an enterprise engagement company delivering employee recognition, sales incentive, consumer and meeting and event solutions to Fortune 500 clients in a variety of industries. MotivAction LLC was founded in 1976 and is based in Minneapolis, Minnesota.

Buy -