M&A Deal Summary

Augeo Affinity Marketing Acquires Structural

On October 4, 2022, Augeo Affinity Marketing acquired software company Structural

Acquisition Highlights
  • This is Augeo Affinity Marketing’s 1st transaction in the Software sector.
  • This is Augeo Affinity Marketing’s 9th transaction in the United States.
  • This is Augeo Affinity Marketing’s 4th transaction in Minnesota.

M&A Deal Summary
Date 2022-10-04
Target Structural
Sector Software
Buyer(s) Augeo Affinity Marketing
Deal Type Add-on Acquisition

Target

Structural

St. Paul, Minnesota, United States
Structural is a discovery platform that connects members, customers, or employees to create stronger, more productive cultures. The company uses organizational data to launch dynamic directories and internal opportunity marketplaces, enabling people to connect with ease and efficiency. Structural is based in St. Paul, Minnesota.

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Buyer(S) 1

Buyer

Augeo Affinity Marketing

St. Paul, Minnesota, United States
Category Company
Founded 1998
Sector Marketing
DESCRIPTION

Augeo Affinity Marketing, Inc. is a provider of loyalty and incentive marketing platforms with a focus on developing new solutions and innovative technology for clients and their customers.

DEAL STATS #
Overall 9 of 10
Sector (Software) 1 of 2
Type (Add-on Acquisition) 8 of 9
State (Minnesota) 4 of 5
Country (United States) 9 of 10
Year (2022) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-01-05 Deluxe Rewards

Shoreview, Minnesota, United States

Deluxe Financial Services LLC is a provider of patented, dual currency, loyalty and engagement technology platform. Deluxe Financial Services is based in Shoreview, Minnesota.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-02-15 Brand Networks

St. Paul, Minnesota, United States

Brand Networks offers social software solutions and digital marketing services for the world’s most liked brands. Brand Networks delivers enterprise-ready social applications with its Social Marketing Stack, which harnesses the integrated power of social networks to generate stories at scale, build brand loyalty and foster more profitable customer relationships. Brand Networks is based in St. Paul, Minnesota.

Buy -
Mergr

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