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M&A Deal Summary

Artefact Acquires 4Ps Marketing

On September 27, 2016, Artefact acquired marketing company 4Ps Marketing

Acquisition Highlights
  • This is Artefact’s 1st transaction in the Marketing sector.
  • This is Artefact’s 1st transaction in the United Kingdom.

M&A Deal Summary
Date 2016-09-27
Target 4Ps Marketing
Sector Marketing
Buyer(s) Artefact
Deal Type Add-on Acquisition

Target

4Ps Marketing

London, United Kingdom
4Ps Marketing Ltd. is an independent search marketing agency. 4Ps Marketing search specialists, offering campaign delivery and consultancy in SEO, PPC, display advertising, content marketing and data-driven web analytics.

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Buyer(S) 1

Buyer

Artefact

Paris, France
Category Company
Founded 1998
Sector Marketing
Employees775
Revenue 75M EUR (2020)
DESCRIPTION

Artefact is an independent international performance agency, provides digital marketing services primarily in France. Artefact was founded in 1998 and is headquartered in Paris, France.

DEAL STATS #
Overall 3 of 3
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 3 of 3
Country: United Kingdom M&A 1 of 1
Year: 2016 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-09-11 Internet Advantage

Madrid, Spain

Internet Advantage is an online marketing company, specializing in SEO and Link Building services.

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