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M&A Deal Summary

AppsFlyer Acquires oolo

On December 5, 2023, AppsFlyer acquired software company oolo

Acquisition Highlights
  • This is AppsFlyer’s 2nd transaction in the Software sector.
  • This is AppsFlyer’s 1st transaction in the United States.
  • This is AppsFlyer’s 1st transaction in New York.

M&A Deal Summary
Date 2023-12-05
Target oolo
Sector Software
Buyer(s) AppsFlyer
Deal Type Add-on Acquisition

Target

oolo

New York, New York, United States
oolo is a provider of AI-powered user acquisition and monetization decision-making platform, based in New York City.

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Buyer(S) 1

Buyer

AppsFlyer

San Francisco, California, United States
Category Company
Founded 2011
Sector Software
DESCRIPTION

AppsFlyer is a mobile ad attribution platform that allows advertisers to analyze which campaigns drive results. AppsFlyer was founded in 2011 and is based in San Francisco, California.

DEAL STATS #
Overall 2 of 2
Sector: Software M&A 2 of 2
Type: Add-on Acquisition M&A Deals 2 of 2
State: New York M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2023 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-11-08 devtodev

Vilnius, Lithuania

devtodev is a full-cycle data analytics solution for game and app developers. devtodev helps developers analyze their games and apps, and delivers data-driven insights for optimizing user retention, maximizing conversions, and creating personalized experiences. devtodev was founded in 2014 and is based in Vilnius, Lithuania.

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