M&A Deal Summary

Ansira Acquires LocalBizNOW.com

On September 11, 2017, Ansira acquired digital media company LocalBizNOW.com from MDC Partners

Acquisition Highlights
  • This is Ansira’s 1st transaction in the Digital Media sector.
  • This is Ansira’s 3rd transaction in the United States.
  • This is Ansira’s 2nd transaction in Michigan.

M&A Deal Summary
Date 2017-09-11
Target LocalBizNOW.com
Sector Digital Media
Buyer(s) Ansira
Sellers(s) MDC Partners
Deal Type Divestiture

Target

LocalBizNOW.com

Auburn Hills, Michigan, United States
LocalBizNOW.com is an all-in-one local digital marketing platform. LBN removes the complexity of local digital activation for multi-location companies, and provides clients with a scalable, efficient marketing solution. LBN’s innovative group-search offering enables clients to get the highest converting traffic at the lowest cost with location-based targeting across search engines and devices. The LBN platform optimizes budgets at the national, regional or store level for multi-location brands. LBN offers a comprehensive, effective and efficient set of digital tools that cover SEM, SEO, Social Media, Listings, Reviews, Attribution, Native Advertising, Display and more. LBN has offices in Auburn Hills and Los Angeles.

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Buyer(S) 1

Buyer

Ansira

St. Louis, Missouri, United States
Category Company
Founded 1919
Sector Marketing
Employees500
DESCRIPTION

Ansira is a data-driven, technology-enabled marketing solutions provider, specializing in the integration of local and national marketing programs. Ansira was founded in 1919 and is based in St. Louis, Missouri.

DEAL STATS #
Overall 3 of 9
Sector (Digital Media) 1 of 2
Type (Divestiture) 1 of 2
State (Michigan) 2 of 2
Country (United States) 3 of 9
Year (2017) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-09-11 Local Biz Now

Auburn Hills, Michigan, United States

Local Biz Now LLC is a developer of platform which optimizes budgets at the national, regional or store level for multi-location brands. LBN offers a comprehensive, effective and efficient set of digital tools that cover SEM, SEO, Social Media, Listings, Reviews, Attribution, Native Advertising, Display and more. LBN has offices in Auburn Hills and Los Angeles.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-06-01 Brand Protection Agency

Dallas, Texas, United States

Brand Protection Agency is a SaaS-based platform that provides manufacturers and brands with the ability to monitor, manage and communicate with their online reseller channels. Brand Protection Agency is based in Dallas, Texas.

Buy -

Seller(S) 1

SELLER

MDC Partners

New York, New York, United States
Category Company
Founded 1980
Sector Marketing
Employees4,866
Revenue 1.2B USD (2020)
DESCRIPTION

MDC Partners is an influential marketing and communications networks in the world. Its 50+ advertising, public relations, branding, digital, social and event marketing agencies are responsible for some of the most memorable and engaging campaigns for the world's most respected brands. As "The Place Where Great Talent Lives," MDC Partners is known for its unique partnership model, empowering the most entrepreneurial and innovative talent to drive competitive advantage and business growth for clients. By leveraging technology, data analytics, insights, and strategic consulting solutions, MDC Partners drives measurable results and optimizes return on marketing investment for over 1,700 clients worldwide. MDC Partners was founded in 1980 and is based in New York, New York.

DEAL STATS #
Overall 2 of 2
Sector (Digital Media) 1 of 1
Type (Divestiture) 2 of 2
State (Michigan) 1 of 1
Country (United States) 2 of 2
Year (2017) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-12-11 Unique Influence

Austin, Texas, United States

Unique Influence, Inc. is a nimble, boutique digital advertising agency that drives new customers and revenue through multi-channel advertising with a specialization in managing advertising on evolving channels leveraging best in class technology and developing winning creative.

Buy -
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