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M&A Deal Summary

Ancestry Acquires Adpay

On May 18, 2016, Ancestry acquired internet software and services company Adpay

Acquisition Highlights
  • This is Ancestry’s 3rd transaction in the Internet Software and Services sector.
  • This is Ancestry’s 6th transaction in the United States.
  • This is Ancestry’s 1st transaction in Colorado.

M&A Deal Summary
Date 2016-05-18
Target Adpay
Sector Internet Software and Services
Buyer(s) Ancestry
Deal Type Add-on Acquisition

Target

Adpay

Englewood, Colorado, United States
Adpay, Inc. is a provider of patented online and mobile solutions for media companies. Adpay provides the competitive edge that our partners need to attract and retain advertisers.

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Buyer(S) 1

Buyer

Ancestry

Provo, Utah, United States
Category Company
Founded 1990
Sector Information Services
DESCRIPTION
Ancestry.com's offices in Dublin, Ireland.
Ancestry.com's offices in Dublin, Ireland.

Ancestry.com is a provider of family history and consumer genomics information, and helps people gain a new level of understanding about their lives. The Company's suite of history products include Archives, Fold3, Newspapers.com, AncestryDNA, and AncestryHealth. Ancestry.com was formed in 1990 and is based in Provo, Utah.

DEAL STATS #
Overall 7 of 8
Sector (Internet Software and Services) 3 of 3
Type (Add-on Acquisition) 7 of 8
State (Colorado) 1 of 1
Country (United States) 6 of 6
Year (2016) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-09-30 Find A Grave

Salt Lake City, Utah, United States

Find A Grave, Inc. is an online cemetery database.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-08-31 Geneanet

Paris, France

Geneanet is a genealogy company with over 30 billion records from more than 80 countries. Geneanet offers a secure solution for sharing family trees, family pictures, archival records, and more. Geneanet also offers a powerful search engine, email alerts to be alerted when new data has been indexed, and forums and personal mailbox to discuss with other members. Geneanet was founded in 1996 and is based in Paris, France.

Buy -
Mergr

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