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M&A Deal Summary

Alloy Marketing Acquires Hot Sauce

On October 9, 2025, Alloy Marketing acquired marketing company Hot Sauce

Acquisition Highlights
  • This is Alloy Marketing’s 2nd transaction in the Marketing sector.
  • This is Alloy Marketing’s 2nd transaction in the United States.

M&A Deal Summary
Date 2025-10-09
Target Hot Sauce
Sector Marketing
Buyer(s) Alloy Marketing
Deal Type Add-on Acquisition

Target

Hot Sauce

United States
Hot Sauce is a digital marketing agency that helps leading companies from the technology sector, financial services, public sector, and more define their value propositions and engage their target audiences across the buyer's journey.

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Buyer(S) 1

Buyer

Alloy Marketing

Atlanta, Georgia, United States
Category Company
Founded 2012
Sector Marketing
DESCRIPTION

Alloy Marketing is an an integrated marketing agency for global tech brands that has expertise in earned media, content marketing, social platforms and digital advertising enables us to launch multi-channel campaigns that help global technology brands engage with their buyers, shape public opinion, build lasting influence and grow their market share. Alloy Marketing was founded in 2012 and is based in Atlanta, Georgia.

DEAL STATS #
Overall 2 of 2
Sector: Marketing M&A 2 of 2
Type: Add-on Acquisition M&A Deals 2 of 2
Country: United States M&A 2 of 2
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-04-03 Narwhal

Atlanta, Georgia, United States

Narwhal is a creative technology agency focused on bringing digital experiences, products and ecosystems to life. Narwhal was founded in 2014 and is based in Atlanta, Georgia.

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