Investment Summary

Alliance Consumer Growth Invests In Brady Brand

On January 1, 2021, growth capital firm Alliance Consumer Growth invested in apparel/textiles company Brady Brand

Investment Highlights
  • This is Alliance Consumer Growth’s 4th transaction in the Apparel/Textiles sector.
  • This is Alliance Consumer Growth’s 26th transaction in the United States.
  • This is Alliance Consumer Growth’s 9th transaction in California.

Investment Summary

Date 2021-01-01
Target Brady Brand
Sector Apparel/Textiles
Investor(s) Alliance Consumer Growth
Deal Type Growth Capital

Target

Brady Brand

Los Angeles, California, United States
Brady Brand is a next generation apparel brand. Brady Brand was founded in 2021 and is based in Los Angeles, California.

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Investor(S) 1

Investor

Alliance Consumer Growth

New York, New York, United States

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 2011
Size Small
Type Sector Focused
DESCRIPTION

Alliance Consumer Growth (ACG) is a private investment firm focused exclusively on high-growth consumer products and services companies. ACG looks to commit $10 to $50 million in businesses generating $5 to $50 million in sales. Specific areas of interest include food/beverage, health/beauty, household products, pet products, apparel, retail, restaurants, and education. Target companies typically possess differentiate products or services with strong brands and loyal customers. Alliance Consumer Growth was established in 2011 and is based in New York City.


DEAL STATS #
Overall 29 of 31
Sector (Apparel/Textiles) 4 of 4
Type (Growth Capital) 21 of 21
State (California) 9 of 10
Country (United States) 26 of 28
Year (2021) 2 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-01-01 Safely

Culver City, California, United States

Safely is a plant-powered home care brand dedicated to “clean cleaning.” Safely aims to rid people's homes of harsh chemical cleaning products by offering effective plant-powered alternatives. Safely was founded in 2021 and is based in Culver City, California.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-05-11 Athletic Brewing

Stratford, Connecticut, United States

Athletic Brewing Co. is an operator of a craft brewery intended to produce non-alcoholic beer. Athletic Brewing Co. was founded in 2017 and is based in Stratford, Connecticut.

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