M&A Deal Summary

Allegiance Group Acquires Haines Direct

On January 7, 2019, Allegiance Group acquired marketing company Haines Direct

Acquisition Highlights
  • This is Allegiance Group’s 2nd transaction in the Marketing sector.
  • This is Allegiance Group’s 2nd transaction in the United States.
  • This is Allegiance Group’s 1st transaction in Ohio.

M&A Deal Summary
Date 2019-01-07
Target Haines Direct
Sector Marketing
Buyer(s) Allegiance Group
Deal Type Add-on Acquisition

Target

Haines Direct

North Canton, Ohio, United States
Haines Direct is a provider of customized marketing campaigns to help organizations like food banks, rescue missions, Boy Scout councils, animal organizations, and other nonprofits succeed in direct mail initiatives. Haines Direct is based in North Canton, Ohio.

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Buyer(S) 1

Buyer

Allegiance Group

Fargo, North Dakota, United States
Category Company
Sector Business Services
DESCRIPTION

Allegiance Group is a platform that provides fundraising services to non-profit organizations. It is a software and tech-enabled services company that provides fundraising strategy, crowdfunding, peer-to-peer, digital, and print media fundraising campaigns specifically to small and medium-sized non-profit organizations that historically have purchased goods and services from multiple unrelated vendors in this highly fragmented market. Allegiance Group is based in Fargo, North Dakota.

DEAL STATS #
Overall 2 of 4
Sector (Marketing) 2 of 2
Type (Add-on Acquisition) 2 of 4
State (Ohio) 1 of 1
Country (United States) 2 of 4
Year (2019) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-12-17 One to One Group

Sarasota, Florida, United States

One to One Group is a digital print and digital media marketing company. One to One Group was founded in 2003 and is based in Sarasota, Florida.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-06-25 WeDidIt

New York, New York, United States

WeDidIt, Inc. provides a subscription based crowdfunding platform to enable non-profit organizations to raise money online. WeDidIt’s software provides a suite of capabilities to better identify prospective donors and run online and mobile fundraising campaigns. WeDidIt, Inc. was founded in 2011 and is based in New York City.

Buy -
Mergr

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