M&A Deal Summary

Agital Acquires Exclusive Concepts

On December 4, 2023, Agital acquired marketing company Exclusive Concepts from Trinity Hunt Partners

Acquisition Highlights
  • This is Agital’s 1st transaction in the Marketing sector.
  • This is Agital’s 1st transaction in the United States.
  • This is Agital’s 1st transaction in Massachusetts.

M&A Deal Summary
Date 2023-12-04
Target Exclusive Concepts
Sector Marketing
Buyer(s) Agital
Sellers(s) Trinity Hunt Partners
Deal Type Merger

Target

Exclusive Concepts

Burlington, Massachusetts, United States
Exclusive Concepts is a provider of digital marketing and advertising services for eCommerce-focused clients. Exclusive Concepts was founded in 1997 and is based in Burlington, Massachusetts.

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Buyer(S) 1

Buyer

Agital

Burlington, Massachusetts, United States
Category Company
Sector Marketing
DESCRIPTION

Agital is a digital marketing agency delivering measurable business results to marketers and business leaders. Agital is based in Burlington, Massachusetts.

DEAL STATS #
Overall 1 of 4
Sector (Marketing) 1 of 3
Type (Merger) 1 of 1
State (Massachusetts) 1 of 1
Country (United States) 1 of 4
Year (2023) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-01-11 WDG

Arlington, Virginia, United States

WDG is a strategy, design, and development agency is dedicated to crafting cutting-edge digital experiences that empower organizations to engage audiences, drive branding, and achieve outstanding results in a digital-first world. WDG is based in Arlington, Virginia.

Buy -

Seller(S) 1

SELLER

Trinity Hunt Partners

Dallas, Texas, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1993
PE ASSETS 2.0B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Trinity Hunt Partners is a private equity firm focused on investing in lower middle-market companies throughout US. Trinity targets established companies with EBITDA of $4 to $25 million and investment size between $15 and $70 million of equity invested into each portfolio company. Specific areas of interest include business, healthcare, and consumer services. The Firm focuses on majority and significant minority recapitalizations, buy-and- builds, management buyouts. Trinity Hunt Partners was founded in 1993 and is based in Dallas, Texas.

DEAL STATS #
Overall 20 of 21
Sector (Marketing) 1 of 1
Type (Merger) 1 of 1
State (Massachusetts) 1 of 1
Country (United States) 19 of 20
Year (2023) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-09-07 Agital

Burlington, Massachusetts, United States

Agital is a digital marketing agency delivering measurable business results to marketers and business leaders. Agital is based in Burlington, Massachusetts.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-01-18 Springline Advisory

Dallas, Texas, United States

Springline Advisory is a financial and business advisory platform focused on transforming the middle market accounting industry. The Springline model promises clients access to the capabilities and geographic reach of larger firms without compromising the depth of relationship and service that have long been the hallmarks of boutique and regional providers. Springline Advisory is based in Dallas, Texas.

Buy -
Mergr

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