M&A Deal Summary

AG Capital Acquires Improove

On December 20, 2022, private equity firm AG Capital acquired digital media company Improove

Acquisition Highlights
  • This is AG Capital’s 1st transaction in the Digital Media sector.
  • This is AG Capital’s 1st transaction in the United States.
  • This is AG Capital’s 1st transaction in New York.

M&A Deal Summary
Date 2022-12-20
Target Improove
Sector Digital Media
Buyer(s) AG Capital
Deal Type Buyout (LBO, MBO, MBI)

Target

Improove

New York City, New York, United States
Improove is an SEO agency that provides services to more than 130 customers around the world from its three locations in Vienna, Madrid, and New York. Its proprietary approach provides its clients with sustainable website traffic with particularly high conversion rates resulting in a market-leading return on investment. Improove was founded in 2009 and is based in New York City.

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Buyer(S) 1

Buyer

AG Capital

Investor Investor Investor

Category Private Equity Firm
Founded 2021
Size Small
Type Sector Agnostic
DESCRIPTION

AG Capital is a private equity firm focused on small and mid-sized companies with sustainable business models and growth opportunities. AG Capital considers businesses in Austria, Germany, Switzerland, and northern Italy with revenues of at least €10 million. The Firm typically commits €5 to €20 million in minority and majority investments to support growth, buy-and-build situations, management buy-ins and buy-outs, and partial and total sales. AG Capital will not invest in fossil energy, tobacco, real estate, and gambling. AG Capital is headquartered in Vienna, Austria.

DEAL STATS #
Overall 1 of 3
Sector (Digital Media) 1 of 1
Type (Buyout (LBO, MBO, MBI)) 1 of 1
State (New York) 1 of 1
Country (United States) 1 of 1
Year (2022) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-02-15 Intelia

Wien, Austria

Intelia stands for intelligent solutions for the entire customer care area. Intelia has been successfully active on the Austrian market for over 10 years and has set itself apart from the competition in recent years through high-quality customer service and the fast processing of complex orders in the B2C and B2B sectors. Intelia was founded in 2011 and is based in Wien, Austria.

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