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M&A Deal Summary

Advantus Acquires Victory Light

On May 28, 2021, Advantus acquired consumer products company Victory Light from Wayfair

Acquisition Highlights
  • This is Advantus’ 4th transaction in the Consumer Products sector.
  • This is Advantus’ 5th transaction in the United States.
  • This is Advantus’ 1st transaction in Illinois.

M&A Deal Summary
Date 2021-05-28
Target Victory Light
Sector Consumer Products
Buyer(s) Advantus
Sellers(s) Wayfair
Deal Type Divestiture

Target

Victory Light

Franklin Park, Illinois, United States
Victory Light is a designer and developer of office and decor products, including home and office lighting, document frames, and clocks. Victory Light is based in Franklin Park, Illinois.

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Buyer(S) 1

Buyer

Advantus

Jacksonville, Florida, United States
Category Company
Founded 2013
Sector Consumer Products
DESCRIPTION

Advantus Corp. is a manufacturer of consumer, commercial, and durable goods. Advantus was founded in 2013 and is based in Jacksonville, Florida.

DEAL STATS #
Overall 5 of 7
Sector: Consumer Products M&A 4 of 6
Type: Divestiture M&A Deals 1 of 1
State: Illinois M&A 1 of 1
Country: United States M&A 5 of 7
Year: 2021 M&A 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-01-11 ART 101 USA

Addison, Texas, United States

Art 101 is a premier designer and manufacturer of art sets and supplies with operations in Dallas, Texas and Hong Kong.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-12-14 Artistic Products

Hauppauge, New York, United States

Artistic Products is a manufacturer of custom line of desk pads and desktop accessories. Artistic Products is based in Hauppauge, New York.

Buy -

Seller(S) 1

SELLER

Wayfair

Boston, Massachusetts, United States
Category Company
Founded 2002
Sector E-Commerce
Employees12,100
Revenue 11.9B USD (2024)
DESCRIPTION
Wayfair distribution center in Lancaster, Texas.
Wayfair distribution center in Lancaster, Texas.

Wayfair is an online home goods retailers focused on hard-line specialty categories, such as furniture, home improvement, housewares and office. Wayfair was established in 2002 and is based in Boston, Massachusetts.

DEAL STATS #
Overall 1 of 1
Sector: Consumer Products M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: Illinois M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2021 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-08-30 Trumpit

Boston, Massachusetts, United States

Trumpit is a mobile based application that enables users to snap photos and share with their friends above their lock screen.

Buy -
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