M&A Deal Summary

Advantage Solutions Acquires Tri Venture Marketing

On October 14, 2013, Advantage Solutions acquired marketing company Tri Venture Marketing

Acquisition Highlights
  • This is Advantage Solutions’ 4th transaction in the Marketing sector.
  • This is Advantage Solutions’ 6th transaction in the United States.
  • This is Advantage Solutions’ 2nd transaction in Florida.

M&A Deal Summary

Date 2013-10-14
Target Tri Venture Marketing
Sector Marketing
Buyer(s) Advantage Solutions
Deal Type Add-on Acquisition

Target

Tri Venture Marketing

Lakeland, Florida, United States
Tri Venture Marketing, Inc. is a provider in sales and marketing of perishable products, providing service to manufacturers of consumer perishable products.

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Buyer(S) 1

Buyer

Advantage Solutions

Clayton, Missouri, United States

Category Company
Founded 1987
Sector Marketing
Employees17,000
Revenue 3.6B USD (2024)
DESCRIPTION

Advantage Solutions is a business solutions provider committed to driving growth for consumer goods manufacturers and retailers through winning insights and execution. Advantage’s data and technology-enabled omnichannel solutions including sales, retail merchandising, business intelligence, digital commerce, and a full suite of marketing services are designed to help brands and retailers across a broad range of channels drive consumer demand, increase sales and achieve operating efficiencies. Headquartered in Irvine, California, Advantage has offices throughout the United States and Canada and a presence in select markets throughout Africa, Asia, Australia and Europe. Advantage Solutions was founded in 1987 and is based in Clayton, Missouri.


DEAL STATS #
Overall 7 of 23
Sector (Marketing) 4 of 13
Type (Add-on Acquisition) 7 of 21
State (Florida) 2 of 3
Country (United States) 6 of 20
Year (2013) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-08-02 Program Sales

Charlotte, North Carolina, United States

Program Sales, Inc. is a food brokerage company focused on meat, seafood, deli and bakery clients and customers.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-01-08 BoxTop Media

New York, New York, United States

FreshSpace Media is a advertising company delivering media impressions and promotions by leveraging packaging space on high velocity, perishable products. The company provides blue chip advertisers exclusive access to advertising space on consumer products at leading retailers across the country.

Buy -