Total Beauty Media Group Acquires LimeLife

On August 20, 2010, Total Beauty Media Group acquired internet software and services company LimeLife

This is Total Beauty Media Group’s 1st transaction in the Internet Software and Services sector.
This is Total Beauty Media Group’s 1st transaction in the United States.
This is Total Beauty Media Group’s 1st transaction in California.

M&A Deal Summary
Date	2010-08-20
Target	LimeLife
Sector	Internet Software and Services
Buyer(s)	Total Beauty Media Group
Deal Type	Add-on Acquisition

Menlo Park, California, United States

LimeLife, Inc. is a provider of online multi-platform digital media company serving the women’s market.

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Santa Monica, California, United States

Category	Company
Founded	2007
Sector	Internet Software and Services

Total Beauty Media Group is an online based beauty editorial and the database of independent unbiased beauty product reviews for women.

DEAL STATS	#
Overall	1 of 1
Sector (Internet Software and Services)	1 of 1
Type (Add-on Acquisition)	1 of 1
State (California)	1 of 1
Country (United States)	1 of 1
Year (2010)	1 of 1