M&A Deal Summary

Total Beauty Media Group Acquires LimeLife

On August 20, 2010, Total Beauty Media Group acquired internet software and services company LimeLife

Acquisition Highlights
  • This is Total Beauty Media Group’s 1st transaction in the Internet Software and Services sector.
  • This is Total Beauty Media Group’s 1st transaction in the United States.
  • This is Total Beauty Media Group’s 1st transaction in California.

M&A Deal Summary

Date 2010-08-20
Target LimeLife
Sector Internet Software and Services
Buyer(s) Total Beauty Media Group
Deal Type Add-on Acquisition

Target

LimeLife

Menlo Park, California, United States
LimeLife, Inc. is a provider of online multi-platform digital media company serving the women’s market.

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Buyer(S) 1

Buyer

Total Beauty Media Group

Santa Monica, California, United States

website


Category Company
Founded 2007
Sector Internet Software and Services
DESCRIPTION

Total Beauty Media Group is an online based beauty editorial and the database of independent unbiased beauty product reviews for women.


DEAL STATS #
Overall 1 of 1
Sector (Internet Software and Services) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (California) 1 of 1
Country (United States) 1 of 1
Year (2010) 1 of 1