M&A Deal Summary

Bertram Capital and The Jordan Company Acquires Spectrio

On December 15, 2020, private equity firms Bertram Capital and The Jordan Company acquired marketing company Spectrio LLC from Brookside Mezzanine Partners and Bertram Capital

Acquisition Highlights
  • This is Bertram Capital’s 3rd and The Jordan Company’s 1st transaction in the Marketing sector.
  • This is Bertram Capital’s 27th and The Jordan Company’s 63rd transaction in the United States.
  • This is Bertram Capital’s 3rd and The Jordan Company’s 4th transaction in Florida.

M&A Deal Summary

Date 2020-12-15
Target Spectrio LLC
Sector Marketing
Buyer(s) Bertram Capital
The Jordan Company
Sellers(s) Brookside Mezzanine Partners
Bertram Capital
Deal Type Secondary Buyout
Advisor(s) Robert W. Baird & Co., Inc.
Lincoln International (Financial)
Paul Hastings LLP (Legal)

Target

Spectrio LLC

Oldsmar, Florida, United States
website
Spectrio is a provider of technology-enabled, customer engagement, and content management solutions, including digital signage, interactive kiosks, on-hold marketing, on-premise messaging & music, and Wi-Fi marketing. Spectrio's subscription-based model is underpinned by a large, proprietary content library including 10,000+ templates and 100,000+ pieces of customized, vertical-specific content delivered through a proprietary, cloud-based content management software platform that enables scalable, efficient deployment of brand-compliant content for its large, diverse, and location-based clients. Spectrio was founded in 2002 and is based in Oldsmar, Florida.

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Buyer(S) 2

Buyer

Bertram Capital

Foster City, California, United States

Investor Investor Investor Investor Investor

website


Category Private Equity Firm
Founded 2006
PE ASSETS 1.4B USD
SizeLarge
Type Sector Agnostic
DESCRIPTION

Bertram Capital is a private equity firm that targets buyout and growth equity investments in lower middle-market companies. Bertram looks for companies with revenues of $25 to $250 million and EBITDA of $5 to $35 million. Sectors of interest include healthcare services and infrastructure, industrial manufacturing, business and financial services, technology, and internet. Bertram will consider both control and non-control investments. Prospective transaction structures include management buyouts, shareholder liquidity events, acquisitions financing's, growth financing's, and PIPE. Bertram Capital was formed in 2006 and is based in Foster City, California.


DEAL STATS #
Overall 29 of 37
Sector (Marketing) 3 of 3
Type (Secondary Buyout) 9 of 12
State (Florida) 3 of 3
Country (United States) 27 of 34
Year (2020) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-11-01 Centicore Holdings

Los Angeles, California, United States

Centicore was established to acquire and nurture consumer brands. The Company has strong leadership, deep ecommerce expertise, and a creative culture to foster digitally native lifestyle brands across the apparel, accessory, and beauty categories.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-12-17 Pacific Handy Cutter, Inc.

Irvine, California, United States

Pacific Handy Cutter is a designer, manufacturer, and marketer of branded razor cutting tools with enhanced safety features designed to eliminate workplace injuries and product damage in commercial backroom operations. Pacific Handy Cutter was founded in 1950 and is based in Irvine, California.

Buy -
Buyer

The Jordan Company

New York, New York, United States

website


Category Private Equity Firm
Founded 1982
PE ASSETS 11.0B USD
SizeMega
Type Sector Agnostic
DESCRIPTION

The Jordan Company (TJC) is a private investment firm that specializes in acquiring North American middle-market businesses operating in basic industries. TJC specifically looks to provide liquidity for shareholders, raise capital for corporate growth and 'create significant equity opportunities for key management'. TJC will consider opportunities valued from $100 million to $2 billion in a wide variety of industries. Sectors of interest include aerospace/defense, automotive, building products, chemicals, consumer products, distribution, energy, financial services, healthcare, industrial products, insurance, metals, packaging, retail, transportation/logistics, and telecom. The Jordan Company was formed in 1982 and operates from offices in New York City and Chicago.


DEAL STATS #
Overall 65 of 74
Sector (Marketing) 1 of 1
Type (Secondary Buyout) 22 of 26
State (Florida) 4 of 4
Country (United States) 63 of 72
Year (2020) 3 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-12-15 Heartland Home Services

Macomb, Michigan, United States

Heartland Home Services is a provider of non-discretionary, residential HVAC replacement and maintenance, plumbing, and electrical services. The company has over 350 employees and services homeowners in Michigan, Indiana, and Kentucky. Heartland Home Services is based in Macomb, Michigan.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-12-21 Specialty Building Products LLC

Duluth, Georgia, United States

Specialty Building Products is a critical link in the value chain between manufacturers and customers of specialty building products. The company's operating brands U.S. LUMBER, Alexandria Moulding, Midwest Lumber, and Mid-State Lumber provide sales, marketing and logistic solutions that bring a wide range of high value, SKU-intensive, and logistically complicated specialty building products to dealers serving the repair and remodel ("R&R") and new construction marketplaces. Its brands' best-in-class operations are managed under a centralized strategy and informed by big data and analytics, serving the most respected manufacturers of the best and most innovative brands in the building products industry and local, regional, and national building material dealers, national one-step distributors, national retail chains, industrial and OEM manufacturers. Specialty Building Products is based in Duluth, Georgia.

Buy -

Seller(S) 2

SELLER

Brookside Mezzanine Partners

Investor Investor Investor Investor Investor

website


Category Mezzanine Finance Firm
Founded 2001
PE ASSETS 600M USD
SizeMiddle-Market
Type Sector Agnostic
DESCRIPTION


DEAL STATS #
Overall 9 of 13
Sector (Marketing) 1 of 2
Type (Secondary Buyout) 4 of 6
State (Florida) 1 of 1
Country (United States) 9 of 13
Year (2020) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-08-01 Longhorn Health Solutions, Inc.

Austin, Texas, United States

Longhorn Health Solutions, Inc. is a distributor of durable medical equipment and consumable medical supplies. Longhorn offers disposable medical products, including incontinence supplies, enteral nutrition, and diabetic testing supplies. Longhorn Health Solutions was founded in 2005 and is based in Austin, Texas.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-01-14 Taos Mountain LLC

San Jose, California, United States

Taos is a multi-cloud consulting and managed services firm. The company brings years of experience with leading brands across technology, financial services, healthcare, retail, transportation and education. A leading adopter of public cloud technologies, Taos has forged strong partnerships with Amazon Web Services, Google Cloud Platform, and Microsoft Azure to deliver data center migration, platform engineering and hybrid cloud managed services.

Sell -
SELLER

Bertram Capital

Foster City, California, United States

Investor Investor Investor Investor Investor

website


Category Private Equity Firm
Founded 2006
PE ASSETS 1.4B USD
SizeLarge
Type Sector Agnostic
DESCRIPTION

Bertram Capital is a private equity firm that targets buyout and growth equity investments in lower middle-market companies. Bertram looks for companies with revenues of $25 to $250 million and EBITDA of $5 to $35 million. Sectors of interest include healthcare services and infrastructure, industrial manufacturing, business and financial services, technology, and internet. Bertram will consider both control and non-control investments. Prospective transaction structures include management buyouts, shareholder liquidity events, acquisitions financing's, growth financing's, and PIPE. Bertram Capital was formed in 2006 and is based in Foster City, California.


DEAL STATS #
Overall 16 of 20
Sector (Marketing) 1 of 1
Type (Secondary Buyout) 6 of 8
State (Florida) 1 of 1
Country (United States) 15 of 18
Year (2020) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-11-01 Centicore Holdings

Los Angeles, California, United States

Centicore was established to acquire and nurture consumer brands. The Company has strong leadership, deep ecommerce expertise, and a creative culture to foster digitally native lifestyle brands across the apparel, accessory, and beauty categories.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-12-17 Pacific Handy Cutter, Inc.

Irvine, California, United States

Pacific Handy Cutter is a designer, manufacturer, and marketer of branded razor cutting tools with enhanced safety features designed to eliminate workplace injuries and product damage in commercial backroom operations. Pacific Handy Cutter was founded in 1950 and is based in Irvine, California.

Buy -