M&A Deal Summary

The E. W. Scripps Company Acquires Cracked

On April 12, 2016, The E. W. Scripps Company acquired internet software and services company Cracked from Leaf Group Ltd. for 39M USD

Acquisition Highlights
  • This is The E. W. Scripps Company’s 4th transaction in the Internet Software and Services sector.
  • This is The E. W. Scripps Company’s 11th largest (disclosed) transaction.
  • This is The E. W. Scripps Company’s 12th transaction in the United States.
  • This is The E. W. Scripps Company’s 3rd transaction in California.

M&A Deal Summary

Date 2016-04-12
Target Cracked
Sector Internet Software and Services
Buyer(s) The E. W. Scripps Company
Sellers(s) Leaf Group Ltd.
Deal Type Divestiture
Deal Value 39M USD

Target

Cracked

Santa Monica, California, United States
website
Cracked is a provider of website, mobile apps, original digital video, social media and a popular podcast.

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Buyer(S) 1

Buyer

The E. W. Scripps Company

Cincinnati, Ohio, United States

website


Category Company
Founded 1878
SectorMedia
Employees5,400
Revenue 1.9B USD (2020)
DESCRIPTION

Scripps is a diverse media concern with interests in national lifestyle television networks, newspaper publishing, broadcast television, television retailing, interactive media and licensing and syndication. All of the company’s media businesses provide content and advertising services via the Internet. The E.W. Scripps was founded in 1878 and is based in Cincinnati, Ohio.


DEAL STATS #
Overall 13 of 18
Sector (Internet Software and Services) 4 of 5
Type (Divestiture) 6 of 10
State (California) 3 of 5
Country (United States) 12 of 17
Year (2016) 1 of 2
Size (of disclosed) 11 of 13
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-10-08 Journal Media Group, Inc.

Milwaukee, Wisconsin, United States

Journal Media Group, Inc. is a media company with print and digital publishing operations serving 14 U.S. markets in nine states, including the Milwaukee Journal Sentinel, the Naples Daily News.

Sell $280M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-06-06 Stitcher, Inc.

San Francisco, California, United States

Stitcher, Inc. is a mobile application for news and shows that allows users to discover radio shows, live radio stations and podcasts.

Buy $5M

Seller(S) 1

SELLER

Leaf Group Ltd.

Santa Monica, California, United States

website


Category Company
Founded 2006
SectorInternet Software and Services
Employees341
Revenue 212M USD (2020)
DESCRIPTION

Leaf Group is a diversified Internet company with online media properties (eHow, LIVESTRONG.com and Cracked) and marketplace platforms (Society6 and Saatchi Art) that enable communities of creators to reach passionate audiences in large and growing lifestyle categories. Leaf Group was founded in 2006 and is based in Santa Monica, California.


DEAL STATS #
Overall 3 of 3
Sector (Internet Software and Services) 3 of 3
Type (Divestiture) 3 of 3
State (California) 1 of 1
Country (United States) 2 of 2
Year (2016) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-09-22 LEAFtv

United States

LEAFtv is a provider of online portal for fashion and food for women.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-09-16 The Other Art Fair

London, United Kingdom

The Other Art Fair is a provider of cloud based platform for artists to present and sell their work directly to art buyers. Using a selection committee of art experts and a guest curator, each fair presents 130 artists and their work, enabling both collectors and first-time buyers to buy directly from emerging artists.

Buy -