The Clorox Acquisitions and Exits, 9 Deals Between 1990 and 2018
consumer products Company

The Clorox has acquired 9 companies, including 3 in the last 5 years. A total of 4 acquisitions came from private equity firms. It has also divested 1 asset.

The Clorox’s largest acquisition to date was in 2008, when it acquired Burt s Bees for $925M. The Clorox has acquired in 5 different US states. The Company’s most targeted sectors include consumer products (63%) and medical products (25%).

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The Clorox Co.

1221 Broadway,
Oakland, California 94612
United States,
(510) 271-7000
www.thecloroxcompany.com

The Clorox Company is a multinational manufacturer and marketer of consumer and professional products. Clorox sells its products primarily through mass retail outlets, e-commerce channels, distributors, and medical supply providers. Clorox's brands includes its namesake bleach and cleaning products, Kingsford charcoal, Pine-Sol cleaners, Liquid-Plumr, Poett home care products, Fresh Step cat litter, Glad bags, wraps and containers, Hidden Valley and KC Masterpiece dressings and sauces, Brita water-filtration products and Burt’s Bees natural personal care products. The Company also markets brands for professional services, including Clorox Healthcare and Dispatch infection control products for the healthcare industry. The Clorox Company was founded in 1913 and is headquartered in Oakland, California.

M&A Summary

Buy vs Sell

Year ≤ '14 '15 '16 '17 '18 '19 T
Buy (0.4/yr) # 6 - 1 - 1 - 8
vol $1.3B $290M $700M $2.3B
Sell (0.2/yr) # - - - 1 - - 1
  9

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Deal Values

Buy # TOTAL
> $1B Sign-up to View
$100M to $1B Sign-up to View
< $100M Sign-up to View
TOTAL Sign-up to View
Largest Burt's Bees, Inc.
$925M (2008-01-08)
Sell # Total
> $1B Sign-up to View
$100M to $1B Sign-up to View
< $100M Sign-up to View
Total Sign-up to View

Consumer Products M&A - Last 3 Years

When analyzing the consumer products sector as a whole, according to Mergr, in the last 3 years, there are 313 consumer products companies that have made at least 1 acquisition, 18 have acquired at least 5 companies, and 3 have acquired more than 10 companies.

The most prolific strategic consumer products acquirer over the past 3 years is Unilever NV, with 9 acquisitions. The most prolific private equity acquirer in the consumer products sector over the past 3 years is L Catterton with 8 platform acquisitions.


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