M&A Deal Summary

TechTarget Acquires KnowledgeStorm

On November 8, 2007, TechTarget acquired information technology company KnowledgeStorm from Sterling Partners Private Equity for 58M USD

Acquisition Highlights
  • This is TechTarget’s 1st transaction in the Information Technology sector.
  • This is TechTarget’s largest (disclosed) transaction.
  • This is TechTarget’s 5th transaction in the United States.
  • This is TechTarget’s 1st transaction in Georgia.

M&A Deal Summary

Date 2007-11-08
Target KnowledgeStorm
Sector Information Technology
Buyer(s) TechTarget
Sellers(s) Sterling Partners Private Equity
Deal Type Add-on Acquisition
Deal Value 58M USD

Target

KnowledgeStorm

Alpharetta, Georgia, United States
website
KnowledgeStorm, Inc. is the most comprehensive database of information on the web related to information technology.

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Buyer(S) 1

Buyer

TechTarget

Newton, Massachusetts, United States

website


Category Company
Founded 1999
Sector Information Technology
Employees940
Revenue 148M USD (2020)
DESCRIPTION

TechTarget is a provider of purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. TechTarget offers the targeted media for enterprise IT professionals, including invitation-only conferences, e-mail newsletters, Webcasts, Storage magazines, and the only network IT Web sites targeted to specific segments of the IT market. TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. TechTarget creates the purchase intent insights that fuel-efficient and effective marketing and sales activities for clients around the world. TechTarget has offices in Boston, London, Munich, New York, Paris, San Francisco, Singapore, and Sydney. TechTarget was founded in 1999 and is based in Newton, Massachusetts.


DEAL STATS #
Overall 5 of 16
Sector (Information Technology) 1 of 2
Type (Add-on Acquisition) 5 of 15
State (Georgia) 1 of 1
Country (United States) 5 of 12
Year (2007) 3 of 3
Size (of disclosed) 1 of 11
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-04-26 TechnologyGuide.com

Cincinnati, Ohio, United States

TechnologyGuide.com, Inc. is a website business consisting of a portfolio of five websites; Notebookreview.com, Brighthand.com, TabletPCReview.com, DigitalCameraReview.com and SpotStop.com. The websites offer independent product reviews, price comparisons, and forum-based discussions for selected technology products.

Buy $15M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2008-11-19 The Brian Madden

Bethel Park, Pennsylvania, United States

The Brian Madden Co., LLC is an independent, website and conference to address the needs of IT decision makers on the topics of desktop virtualization, terminal services, and application virtualization.

Buy $1M

Seller(S) 1

SELLER
DESCRIPTION

Sterling Partners Private Equity is the private equity arm of asset management firm Sterling Partners. Sterling Partners Private Equityis focused on investing in small to medium-sized companies positioned for growth, either organically or through acquisitions. Sterling has a strong interest in businesses with differentiated products, defensible competitive positions, recurring revenues, and diversified customers. The Firm's target equity commitment size is $5 to $175 million. Broad sectors of interest include direct marketing, education, specialty distribution, specialty manufacturing, healthcare, technology, and business services. Sterling Partners was formed in 1983 and is based in Chicago, Illinois.


DEAL STATS #
Overall 8 of 51
Sector (Information Technology) 2 of 6
Type (Add-on Acquisition) 5 of 34
State (Georgia) 1 of 4
Country (United States) 8 of 49
Year (2007) 1 of 1
Size (of disclosed) 11 of 12
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-10-26 Avectra

McLean, Virginia, United States

Avectra is the provider of enterprise and on-demand membership management software solutions.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2007-12-02 Foundations Recovery Network

Memphis, Tennessee, United States

Foundations Recovery Network LLC (Formerly Dual Diagnosis Management LLC) is a provider of behavioral healthcare services for people dually diagnosed with both a mental health and substance abuse disorder.

Buy -