M&A Deal Summary

Standard Innovation Acquires Laid AS

On May 27, 2015, Standard Innovation acquired consumer products company Laid AS

Acquisition Highlights
  • This is Standard Innovation’s 1st transaction in the Consumer Products sector.
  • This is Standard Innovation’s 1st transaction in Norway.

M&A Deal Summary
Date 2015-05-27
Target Laid AS
Sector Consumer Products
Buyer(s) Standard Innovation
Deal Type Add-on Acquisition

Target

Laid AS

Oslo, Norway
website
Laid AS is a designer and manufacturer of the laid brand sex toys.

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Buyer(S) 1

Buyer

Standard Innovation

Ottawa, Ontario, Canada

website

Category Company
Founded 2004
Sector Consumer Products
DESCRIPTION

Standard Innovation Corp. is a designer and manufacturer of body-safe and eco-friendly intimate products.

DEAL STATS #
Overall 1 of 2
Sector (Consumer Products) 1 of 2
Type (Add-on Acquisition) 1 of 2
Country (Norway) 1 of 2
Year (2015) 1 of 2
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-10-23 Loop Health AS

Oslo, Norway

Loop Health AS is a provider of ergonomic sensual wellness products for women and in developing smart fitness electronics.

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