M&A Deal Summary

Spectrum Brands Holdings Acquires Armitage Pet Care

On October 26, 2020, Spectrum Brands Holdings, Inc. acquired consumer products company Armitage Pet Care Ltd. from Rutland Partners LLP for 180M USD

Acquisition Highlights
  • This is Spectrum Brands Holdings’ 10th transaction in the Consumer Products sector.
  • This is Spectrum Brands Holdings’ 6th largest (disclosed) transaction.
  • This is Spectrum Brands Holdings’ 1st transaction in the United Kingdom.

M&A Deal Summary

Date 2020-10-26
Target Armitage Pet Care Ltd.
Sector Consumer Products
Buyer(s) Spectrum Brands Holdings, Inc.
Sellers(s) Rutland Partners LLP
Deal Type Add-on Acquisition
Deal Value 180M USD

Target

Armitage Pet Care Ltd.

Nottinghamshire, United Kingdom
website
Armitage Pet Care Ltd. is an independent manufacturer and supplier of premium branded pet treats and accessories in the UK. Armitage supplies over 2,000 products across the dog, cat, small domestic pets, bird, and fish categories to a broad customer base including the major supermarkets and specialists retailers. Armitage Pet Care was established in 1775 and is based in Nottinghamshire, United Kingdom.

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Buyer(S) 1

Buyer

Spectrum Brands Holdings, Inc.

Middleton, Wisconsin, United States

website


Category Company
SectorConsumer Products
Employees13,000
Revenue 3.8B USD (2019)
DESCRIPTION

Spectrum Brands Holdings is a diversified consumer products company and a supplier of consumer batteries, residential locksets, residential builders’ hardware and faucets, shaving and grooming products, personal care products, small household appliances, specialty pet supplies, lawn and garden and home pest control products, and personal insect repellents.


DEAL STATS #
Overall 19 of 19
Sector (Consumer Products) 10 of 10
Type (Add-on Acquisition) 12 of 12
Country (United Kingdom) 1 of 1
Year (2020) 2 of 2
Size (of disclosed) 6 of 8
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-03-12 OmegaSea LLC

Painesville, Ohio, United States

OmegaSea LLC is a manufacturer and distributor of premium food and related products for the aquarium hobbyist. Fish food is marketed worldwide under the Omega One brand. OmegaSea was founded in 1998 and is based in Painesville, Ohio.

Buy -

Seller(S) 1

SELLER

Rutland Partners LLP

London, United Kingdom

Investor Investor Investor Investor Investor

website


Category Private Equity Firm
Founded 1986
PE ASSETS 650M GBP
SizeMiddle-Market
Type Sector Agnostic
DESCRIPTION

Rutland Partners is a generalist private equity firm focused on investing in mid-market companies based in or with a significant presence in the UK. Rutland looks to commit £10-50 million of equity capital in companies valued up to £150 million. Prospective transactions can take the form of take privates, management buyouts, management buy-ins, replacement capital, turnarounds, and secondary purchases. Rutland Partners was formed in 1986 and is based in London.


DEAL STATS #
Overall 22 of 22
Sector (Consumer Products) 5 of 5
Type (Add-on Acquisition) 12 of 12
Country (United Kingdom) 18 of 18
Year (2020) 1 of 1
Size (of disclosed) 4 of 11
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-08-14 AFI-Uplift Ltd.

West Bromwich, United Kingdom

AFI-Uplift Ltd. is a powered access specialist offering machine rental and sales as well as industry-accredited training and health & safety courses. AFI was formed in 1998 and is based in West Bromwich, United Kingdom.

Sell -