M&A Deal Summary

Spectrum Brands Acquires Armitage Pet Care

On October 26, 2020, Spectrum Brands acquired consumer products company Armitage Pet Care from Rutland Partners for 180M USD

Acquisition Highlights
  • This is Spectrum Brands’ 10th transaction in the Consumer Products sector.
  • This is Spectrum Brands’ 8th largest (disclosed) transaction.
  • This is Spectrum Brands’ 1st transaction in the United Kingdom.

M&A Deal Summary

Date 2020-10-26
Target Armitage Pet Care
Sector Consumer Products
Buyer(s) Spectrum Brands
Sellers(s) Rutland Partners
Deal Type Add-on Acquisition
Deal Value 180M USD

Target

Armitage Pet Care

Nottinghamshire, United Kingdom
website
Armitage Pet Care Ltd. is an independent manufacturer and supplier of premium branded pet treats and accessories in the UK. Armitage supplies over 2,000 products across the dog, cat, small domestic pets, bird, and fish categories to a broad customer base including the major supermarkets and specialists retailers. Armitage Pet Care was established in 1775 and is based in Nottinghamshire, United Kingdom.

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Buyer(S) 1

Buyer

Spectrum Brands

Middleton, Wisconsin, United States

website


Category Company
Sector Consumer Products
Employees12,100
Revenue 3.1B USD (2022)
DESCRIPTION

Spectrum Brands is a diversified consumer products company and a supplier of consumer batteries, residential locksets, residential builders’ hardware and faucets, shaving and grooming products, personal care products, small household appliances, specialty pet supplies, lawn and garden and home pest control products, and personal insect repellents. Spectrum Brands is based in Middleton, Wisconsin.


DEAL STATS #
Overall 19 of 21
Sector (Consumer Products) 10 of 11
Type (Add-on Acquisition) 12 of 13
Country (United Kingdom) 1 of 1
Year (2020) 2 of 2
Size (of disclosed) 8 of 10
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-03-12 OmegaSea

Painesville, Ohio, United States

OmegaSea LLC is a manufacturer and distributor of premium food and related products for the aquarium hobbyist. Fish food is marketed worldwide under the Omega One brand. OmegaSea was founded in 1998 and is based in Painesville, Ohio.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-04-21 Rejuvenate

Miramar, Florida, United States

Founded in 1998, For Life Products is a manufacturer of innovative household cleaning, maintenance, and restoration products sold under the Rejuvenate brand. Rejuvenate has grown from a single Floor Restorer to a full line of over 50 home cleaning and restoration products designed to clean, restore, and protect customers’ homes. Available nationwide and in Canada, at major blue-chip retail chains, Rejuvenate has consistently delivered premium products designed to improve the quality of everyday life.

Buy $300M

Seller(S) 1

SELLER

Rutland Partners

London, United Kingdom

Investor Investor Investor Investor Investor

website


Category Private Equity Firm
Founded 1986
PE ASSETS 650M GBP
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Rutland Partners is a generalist private equity firm focused on investing in mid-market companies based in or with a significant presence in the UK. Rutland looks to commit £10-50 million of equity capital in companies valued up to £150 million. Prospective transactions can take the form of take privates, management buyouts, management buy-ins, replacement capital, turnarounds, and secondary purchases. Rutland Partners was formed in 1986 and is based in London.


DEAL STATS #
Overall 22 of 23
Sector (Consumer Products) 5 of 5
Type (Add-on Acquisition) 12 of 13
Country (United Kingdom) 18 of 19
Year (2020) 1 of 1
Size (of disclosed) 4 of 11
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-03-31 WN VTech

Bolton, United Kingdom

WN VTech is a manufacturer and marketer of vehicles under the Coleman Milne, Mellor and Coleman Milne Specialist Vehicles (CMSV) brands, converting vehicles from major OEMs including Mercedes, Ford, BMW, Volkswagen Audi Group, Fiat and Iveco. WN VTech was founded in 1820 and is based in Bolton, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-02-08 JSM Group

Hertfordshire, United Kingdom

JSM Group is an infrastructure services provider to the UK’s critical digital communications and power sectors. JSM Group was founded in 1998 and is based in Hertfordshire, United Kingdom.

Buy -