M&A Deal Summary

Specific Media Acquires Myspace

On June 29, 2011, Specific Media acquired internet software and services company Myspace from News Corp for 35M USD

Acquisition Highlights
  • This is Specific Media’s 1st transaction in the Internet Software and Services sector.
  • This is Specific Media’s largest (disclosed) transaction.
  • This is Specific Media’s 1st transaction in the United States.
  • This is Specific Media’s 1st transaction in California.

M&A Deal Summary
Date 2011-06-29
Target Myspace
Sector Internet Software and Services
Buyer(s) Specific Media
Sellers(s) News Corp
Deal Type Divestiture
Deal Value 35M USD

Target

Myspace

Los Angeles, California, United States
website
Myspace is a social networking service with a focus on music. Myspace was formed in 2003 and is based in Beverly Hills, California.

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Buyer(S) 1

Buyer

Specific Media

Irvine, California, United States

website

Category Company
Founded 1999
Sector Marketing
DESCRIPTION

Specific Media is the independent online advertising network, using targeting technologies that enable top corporations to reach specific target audiences on the Web.

DEAL STATS #
Overall 2 of 2
Sector (Internet Software and Services) 1 of 1
Type (Divestiture) 1 of 1
State (California) 1 of 1
Country (United States) 1 of 1
Year (2011) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2008-03-12 Adviva Media

London, United Kingdom

Adviva Media Ltd. operates the European online advertising network targeted at brand advertisers. Using behavioural and contextual targeting technology, Adviva connects advertisers with the European consumers they want to reach.

Buy -

Seller(S) 1

SELLER

News Corp

New York, New York, United States

website

Category Company
Founded 2012
Sector Media
Employees25,500
Revenue 10.4B USD (2022)
DESCRIPTION

News Corp is a diversified international media and entertainment company with operations in eight industry segments: filmed entertainment; television; cable network programming; direct broadcast satellite television; magazines and inserts; newspapers; book publishing; and other. The activities of News Corporation are conducted principally in the United States, Continental Europe, the United Kingdom, Australia, Asia and the Pacific Basin. News Corp was formed in 2012 and is based in New York City.

DEAL STATS #
Overall 4 of 10
Sector (Internet Software and Services) 2 of 2
Type (Divestiture) 2 of 6
State (California) 1 of 3
Country (United States) 3 of 8
Year (2011) 1 of 1
Size (of disclosed) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-11-23 Amplify Education

Brooklyn, New York, United States

Amplify Education (formerly Wireless Generation), makes online software that allows teachers to track student progress and tailor instruction individually. Amplify is reimagining the way teachers teach and students learn. We enable teachers to manage whole classrooms and, at the same time, empower them to offer more personalized instruction, so that students become more active, engaged learners.

Buy $360M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-04-20 PropTiger.com

Gurgaon, India

PropTiger.com is technology-enabled real estate marketing platform aimed at first time home buyers. For buyers, PropTiger offers end-to-end services starting from identifying apartment options, organizing site visits, budget and affordability analysis, helping with unit selection and filing of the application with the real estate developer to facilitating the cheapest housing loan. For property developers, PropTiger offers a range of services to sell their new residential apartments inventory during the initial launch. PropTiger.com was founded in 2011 and is based in Gurgaon, India.

Buy -
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