SnackWell’s


United States,

SnackWell’s was originally launched by Nabisco, Inc. in 1992 as a line of reduced-fat and fat-free cookies and crackers. The brand offers its loyal consumers a healthy snacking alternative with great tasting products, all with reduced-fat content. SnackWell’s offers products including Crème Sandwich Cookies, Devil’s Food Cakes, Fudge Pretzels, Yogurt Pretzels, and Popcorn products in portion control sizes. SnackWell’s products are widely distributed in the United States through leading retailers.

SnackWell’s was acquired by Back to Nature Foods Company on December 30, 2013.

Join Mergr to view all 142 acquisitions of food companies in 2013, including 34 acquisitions by private equity firms, and 108 by strategics.

Out of 60 sectors in the Mergr database, food ranked 14 in number of deals in 2013. The largest food acquisition in 2013 was H.J. Heinz - which was acquired by 3G Capital for $28.0B.

Join Mergr to view this profile - and discover more food acquisitions of companies like SnackWell’s.


What's Mergr?

Mergr, the Easiest-to-Use PE and M&A DB


Key Benefits

  • Stay informed on events in your industry
  • M&A research that takes seconds (not all afternoon)
  • Better understand your customers and prospects
  • Discover active buyers (or sellers)
Search
  • 3.1K Private Equity Firms
  • 110K M&A Transactions
  • 120K Companies Involved in M&A
    (Buyer, Seller, or Target)
  • 2.7K M&A Advisors
    (Investment Banks and Law Firms)
  • 38K M&A Contacts
    (PE and M&A Advisors)

Ready to try?

Join FREE for 1 Week

No obligation. Cancel anytime.