M&A Deal Summary

Operative Acquires Broadway Systems

On October 20, 2015, Operative acquired software company Broadway Systems

Acquisition Highlights
  • This is Operative’s 4th transaction in the Software sector.
  • This is Operative’s 3rd transaction in the United States.
  • This is Operative’s 1st transaction in Michigan.

M&A Deal Summary

Date 2015-10-20
Target Broadway Systems
Sector Software
Buyer(s) Operative
Deal Type Add-on Acquisition

Target

Broadway Systems

Grand Rapids, Michigan, United States
website
Broadway Systems LLC is a provider of software solutions that enable cable and advanced television networks to monetize their content and maximize the value of their advertising sales.

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Buyer(S) 1

Buyer

Operative

New York, New York, United States

website


Category Company
Sector Software
DESCRIPTION

Operative is a provider of software solutions to the media industry. Operative is the preferred business software partner for over 150 of the world’s top media brands. No other software company brings a comparable depth of experience to create truly innovative software that performs across all platforms, revenue models, and business units.


DEAL STATS #
Overall 4 of 5
Sector (Software) 4 of 4
Type (Add-on Acquisition) 4 of 5
State (Michigan) 1 of 1
Country (United States) 3 of 4
Year (2015) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-04-04 Pilat Media

London, United Kingdom

Pilat Media Ltd.is a provider of media business management software. Pilat Media’s flagship product, IBMS (Integrated Broadcast Management System), MediaPro (advertising sales systems) and the OTTilus over-the-top (OTT) TV service platform, join SintecMedia’s line of OnAir®, SIMS, Nestor and Medea solutions to offer best of breed business management solutions with increased R&D investment for the benefits of all customers.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-11-30 Operative Media

New York, New York, United States

Operative Media, Inc. is a television advertising management technology company. Their advanced TV advertising products maximize yield and streamline operations across direct and programmatic television advertising. SintecMedia systems are used by hundreds of the largest television media companies in the world.

Buy -