Simmons Market Research Bureau

230 Park Avenue South, 3rd Floor,
New York, New York 10003-1566
United States,
(212)598-5400
www.smrb.com

Simmons is America's leading provider of consumer product purchase, shopping and media usage behavior, as well as detailed demographic, psychographic, lifestyle and attitudinal descriptions. Simmons surveys more than 30,000 individuals annually to produce the National Consumer Adults (English-speaking and Spanish-speaking), Teens, Kids, Adults and Household Studies.

Simmons Market Research Bureau was acquired by Experian on October 14, 2004.

Join Mergr to view all 51 acquisitions of media companies in 2004, including 30 acquisitions by private equity firms, and 21 by strategics.

Out of 60 sectors in the Mergr database, media ranked 20 in number of deals in 2004. The largest media acquisition in 2004 was Metro-Goldwyn-Mayer - which was acquired by Quadrangle Group for $3.6B.

Join Mergr to view this profile - and discover more media acquisitions of companies like Simmons Market Research Bureau.


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