M&A Deal Summary

SapientNitro Acquires Digital and Direct

On September 8, 2011, SapientNitro acquired marketing company Digital and Direct for 26M GBP

Acquisition Highlights
  • This is SapientNitro’s 1st transaction in the Marketing sector.
  • This is SapientNitro’s largest (disclosed) transaction.
  • This is SapientNitro’s 1st transaction in the United Kingdom.

M&A Deal Summary
Date 2011-09-08
Target Digital and Direct
Sector Marketing
Buyer(s) SapientNitro
Deal Type Add-on Acquisition
Deal Value 26M GBP

Target

Digital and Direct

London, United Kingdom
DAD is a creative agency that plans, creates and delivers digital and direct marketing campaigns across direct-response TV, press, inserts, door-drops, outdoor, radio, point-of-sales, and other traditional media. Digitally, DAD plans, develops and manages web builds, applications, and campaigns across social media, display, email and mobile.

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Buyer(S) 1

Buyer

SapientNitro

Boston, Massachusetts, United States

website

Category Company
Sector Marketing
Employees300
DESCRIPTION

SapientNitro is a digital marketing advertising group.

DEAL STATS #
Overall 1 of 5
Sector (Marketing) 1 of 5
Type (Add-on Acquisition) 1 of 5
Country (United Kingdom) 1 of 1
Year (2011) 1 of 1
Size (of disclosed) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-11-07 Second Story

Portland, Oregon, United States

Second Story is an interactive studio known for its industry-leading and pioneering work in creating immersive experiences that fuse digital interactivity with physical environments.

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