Red Ventures Mergers and Acquisitions Summary

MarketingCompany

Red Ventures has acquired 10 companies, including 9 in the last 5 years. A total of 3 acquisitions came from private equity firms. It has also divested 2 assets.

Red Ventures’ largest acquisition to date was in 2017, when it acquired Bankrate for $1.4B. Red Ventures has acquired in 7 different US states, and 2 countries. The Company’s most targeted sectors include internet software and services (50%) and information services (20%).

Join Mergr and gain access to Red Ventures’ M&A summary, the M&A summaries of companies just like it, as well as recent M&A activity in the marketing sector.

M&A Summary

  • M&A Total Activity12
    • M&A Buy Activity10
    • M&A Sell Activity2
  • Total Sectors Invested 5
  • Total Countries Invested 2
  • M&A Buy/Sell Connections 11
  • M&A Advisors 9

Red Ventures

Red Ventures LLC

1101 521 Corporate Center Drive,
Fort Mill, South Carolina 29707
United States,
(704) 971-2300
www.redventures.com

Red Ventures acquires customers for the world’s leading brands. Merging online marketing and sales with proprietary optimization technologies, Red Ventures generates new customers in large volumes for the top brands in home and business services. Red Ventures is only paid for results, offering its partners unparalleled market reach with limited exposure. Red Ventures was founded in 2000 and is based in Fort Mill, South Carolina.


M&A Summary

Buy vs Sell

Year ≤ '17 '18 '19 '20 '21 '22 T
Buy (1.2/yr) # 4 1 2 2 1 - 10
vol $1.7B $500M $2.2B
Sell (0.4/yr) # - - - - 1 1 2
  12

Most Recent M&A

Company Date Value Type
Red Ventures - Entertainment and Gaming Brands 2022-10-03 - Divestiture
Fort Mill, South Carolina
Healthgrades Operating Company, Inc. 2021-08-04 - Divestiture
Denver, Colorado · www.healthgrades.com
TechRepublic, Inc. 2021-08-02 - Divestiture
Louisville, Kentucky · www.techrepublic.com
Lonely Planet Global, Inc. 2020-12-01 - Divestiture
Franklin, Tennessee · www.lonelyplanet.com
CNet Networks, Inc. 2020-09-14 500M USD Divestiture
San Francisco, California · www.cnet.com
Healthline Networks, Inc. 2019-07-16 - Add-on Acquisition
San Francisco, California · www.healthline.com
HigherEducation.com 2019-04-12 - Add-on Acquisition
Houston, Texas · www.highereducation.com
RVU 2018-01-01 - Divestiture
London, United Kingdom · www.rvu.co.uk
Allconnect, Inc. 2017-09-07 - Add-on Acquisition
Atlanta, Georgia · www.allconnect.com
Bankrate, Inc. 2017-07-03 1.4B USD Add-on Acquisition
New York, New York · www.bankrate.com
View All >>

Business Unit M&A

Company Acquired Add-On/Sale Date #
RVU 2018-01-01 Tempcover Ltd. 2022-03-01 2
London, United Kingdom · www.rvu.co.uk Fleet, United Kingdom · www.tempcover.com
RVU 2018-01-01 Life’s Great Ltd. 2021-12-10 1
London, United Kingdom · www.rvu.co.uk Manchester, United Kingdom · www.mojomortgages.com

M&A by Sector

Sector Buy # Value Sell # Value
Internet Software and Services 5 (50%) 500M (23%) - -
Information Services 2 (20%) 1.4B (63%) 1 (50%) -
Consumer Services 1 (10%) 310M (14%) - -
Education 1 (10%) - - -
Publishing 1 (10%) - - -
Media - - 1 (50%) -
Total 10 $2.2B 2 -

By Geo

State/Country Buy Value Sell Value
United States 9 2.2B 2 -
  California 2 500M - -
  Texas 2 - - -
  South Carolina 1 310M 1 -
  Tennessee 1 - - -
  New York 1 1.4B - -
  Georgia 1 - - -
  Colorado 1 - - -
  Kentucky - - 1 -
United Kingdom 1 - - -
Domestic 9 (90%) 2.2B (100%) 2 (100%) -
Cross-border 1 (10%) - - -
Total 10 $2.2B 2 -

Top M&A Advisors

Financial Deals
Bank of America Merrill Lynch (BofA Securities)
1
Citigroup Investment Banking
1
LionTree Advisors LLC
1
Legal Deals
K&L Gates LLP
3
Simpson Thacher & Bartlett LLP
1
King & Spalding LLP
1

Deal Values

buy # Total
> $1B 1 $1.4B
$100M to $1B 2 $810M
TOTAL $2.2B
Largest Bankrate, Inc.
$1.4B (2017-07-03)

M&A Connections

Deals
Acquired from
Investor(s)
30%
3 (30%)
Strategic(s)
50%
5 (50%)
Divested to
Strategic(s)
100%
2 (100%)

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