Promus Equity Partners Mergers and Acquisitions Summary

Private Equity Firm Profile

In the last 3 years, Promus Equity Partners has acquired 3 companies.

Promus Equity Partners’ most common sectors for investment arefood (19%) and consumer products (12%) . The Firm’s most common investment types include buyout (lbo, mbo, mbi) (45%) and growth capital (30%). In total, Promus Equity Partners has invested in 16 US states and 2 different countries. Its largest (disclosed) acquisition occurred in 2015 when it acquired Dover Saddlery for $45M.

In the last 3 years, Promus Equity Partners has exited 3 companies. The Firm’s most common exit type is secondary buyout (86%). Promus Equity Partners’ largest (disclosed) exit occurred in 2016 when it sold LogicMark for $20M.

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M&A Summary

  • M&A Total Activity34
    • M&A Buy Activity27
    • M&A Sell Activity7
  • Total Sectors Invested 13
  • Total Countries Invested 2
  • M&A Buy/Sell Connections 19
  • M&A Advisors 1

Promus Equity Partners

Promus Holdings LLC

156 N. Jefferson Street, Suite 300,
Chicago, Illinois 60661
United States
(312) 784-3990
www.promusequity.com
acode@promusequity.com

Promus Equity Partners is a private investment firm affiliated with Promus Holdings, a multi-family office. Promus looks to fund buyouts, management buyouts, and recapitalizations as well as growth equity financings and strategic add-ons for existing portfolio companies. Sectors of interest include consumer products, food, beverages, industrial products, specialty materials, distribution, and business services. Target platform companies generally have up to $15 million of EBITDA. Promus Equity Partners was founded in 2011 and is based in Chicago, Illinois.


Investment Criteria

Sectors of Interest: Automotive, Beverages, Building Materials, Business Services, Chemicals, Consumer Products, Consumer Services, Distribution, Financial Services, Food, Information Technology, Manufacturing, Retail, Technology Hardware

Target Transaction Types: Buyout (LBO, MBO, MBI), Growth Capital, Recapitalization

Geographic Preferences: East US, Midwest US, South US, West US, Canada

Transaction Criteria Min Max
Target Revenue - 10
Target EBITDA 3 15
Investment Size 5 50
Enterprise Value - -
values in millions of USD

M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (1.0/yr) # 22 2 3 - - - 27
vol $45M $45M
Sell (1.2/yr) # 1 3 2 1 - - 7
vol $20M $20M
  34

Most Recent M&A

Company Date Value Type
Cast-Crete USA LLC 2022-01-06 - Secondary Sale
Seffner, Florida · www.castcrete.com
Clarion Safety Systems LLC 2021-12-09 - Secondary Sale
Milford, Pennsylvania · www.clarionsafety.com
Rifle Paper Co. 2021-12-01 - Buyout (LBO, MBO, MBI)
Winter Park, Florida · www.riflepaperco.com
Caputo Cheese 2021-06-01 - Buyout (LBO, MBO, MBI)
Melrose Park, Illinois · www.caputocheese.com
QCC LLC 2021-04-29 - Secondary Sale
Harwood Heights, Illinois · www.qccorp.com
Better Butter 2021-03-01 - Buyout (LBO, MBO, MBI)
Salt Lake, Utah · www.betterbutter.com
Wedgewood Pharmacy 2020-12-09 - Secondary Sale
Swedesboro, New Jersey · www.wedgewoodpharmacy.com
Anything Possible 2020-12-01 - Recapitalization
Springfield, Missouri · www.anything-possible.com
Metasource LLC 2020-08-31 - Secondary Sale
Draper, Utah · www.metasource.com
Ellison Bakery LLC 2020-08-14 - Secondary Sale
Fort Wayne, Indiana · www.ebakery.com
View All >>

Portfolio M&A

Company Acquired Add-On/Sale Date #
Auto Meter Products, Inc. 2013-06-11 Cobb Tuning Products LLC 2014-07-29 2
Sycamore, Illinois · www.autometer.com Austin, Texas · www.cobbtuning.com

M&A by Sector

Sector Current # Value All-time # Value
Food 3 (16%) - 5 (19%) -
Retail 3 (16%) 45M (100%) 3 (11%) 45M (100%)
Automotive 3 (16%) - 3 (11%) -
Consumer Products 3 (16%) - 3 (11%) -
Building Materials 1 (5%) - 2 (7%) -
Business Services - - 2 (7%) -
Healthcare Services 1 (5%) - 2 (7%) -
Manufacturing 1 (5%) - 2 (7%) -
Chemicals 1 (5%) - 1 (4%) -
Distribution 1 (5%) - 1 (4%) -
Financial Services 1 (5%) - 1 (4%) -
Furniture 1 (5%) - 1 (4%) -
Technology Hardware - - 1 (4%) -
Total 19 $45M 27 $45M

Acquisitions By Geo

State/Country Current # Value All-time # Value
United States 19 (100%) 45M (100%) 26 (96%) 45M (100%)
  Illinois 5 (26%) - 6 (22%) -
  Utah 2 (11%) - 3 (11%) -
  Massachusetts 2 (11%) 45M (100%) 2 (7%) 45M (100%)
  Florida 1 (5%) - 2 (7%) -
  New Jersey 1 (5%) - 2 (7%) -
  Michigan 1 (5%) - 1 (4%) -
  California 1 (5%) - 1 (4%) -
  Arizona 1 (5%) - 1 (4%) -
  Alabama 1 (5%) - 1 (4%) -
  Wisconsin 1 (5%) - 1 (4%) -
  Texas 1 (5%) - 1 (4%) -
  Oklahoma 1 (5%) - 1 (4%) -
  Missouri 1 (5%) - 1 (4%) -
  Kentucky - - 1 (4%) -
  Indiana - - 1 (4%) -
  Pennsylvania - - 1 (4%) -
Ireland - - 1 (4%) -
Domestic 19 (100%) 45M (100%) 26 (96%) 45M (100%)
Cross-border - - 1 (4%) -
Total 19 $45M 27 $45M

Acquisitions by Deal Type

Type Current # Value All-time # Value
Buyout (LBO, MBO, MBI) 7 (37%) - 12 (44%) -
Growth Capital 6 (32%) - 8 (30%) -
Recapitalization 3 (16%) - 3 (11%) -
Secondary Buyout 1 (5%) - 2 (7%) -
Going Private 1 (5%) 45M (100%) 1 (4%) 45M (100%)
Consolidation 1 (5%) - 1 (4%) -
Total 19 $45M 27 $45M

Exits by Deal Type

Type Total # Value
Secondary Sale 6 (86%) -
Trade Sale - Public Company 1 (14%) 20M (100%)
Total 7 $20M

Top M&A Advisors

Legal Deals
Reinhart Boerner Van Deuren s.c.
 3

Deal Values

buy # Total
< $100M 1 $45M
TOTAL $45M
Largest Dover Saddlery, Inc.
$45M (2015-06-01)
sell # Total
< $100M 1 $20M
TOTAL $20M
Largest LogicMark LLC
$20M (2016-05-18)

M&A Connections

Deals
Acquired from
Investor(s)
7%
2 (7%)
Exited to
Investor(s)
86%
6 (86%)
Strategic(s)
14%
1 (14%)

Investor Summary

Investor Type

Private Equity Firm

Size

Middle-Market

PE Assets

700M USD

Established

2011

Specialist/Generalist

Generalist

Leadership

Andrew Code

Founder & Partner

Steven Brown

Managing Partner

Sarah Wuellner

Partner

Adam Code

Principal

Anders Rosenquist

Principal

FAQ

When was Promus Equity Partners founded?

Promus Equity Partners was founded in 2011.

What type of investor is Promus Equity Partners?

Promus Equity Partners is a private equity firm.

Where is Promus Equity Partners headquartered?

Promus Equity Partners is headquartered in Chicago, Illinois.

How much capital does Promus Equity Partners have under management?

Promus Equity Partners has 700M USD under management.

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