M&A Deal Summary

Prodege Acquires MyPoints.com

On April 19, 2016, Prodege acquired internet software and services company MyPoints.com from United Online for 13M USD

Acquisition Highlights
  • This is Prodege’s 1st transaction in the Internet Software and Services sector.
  • This is Prodege’s largest (disclosed) transaction.
  • This is Prodege’s 1st transaction in the United States.
  • This is Prodege’s 1st transaction in California.

M&A Deal Summary
Date 2016-04-19
Target MyPoints.com
Sector Internet Software and Services
Buyer(s) Prodege
Sellers(s) United Online
Deal Type Divestiture
Deal Value 13M USD

Target

MyPoints.com

San Francisco, California, United States
website
MyPoints.com, Inc. is a provider of member-driven online direct marketing services.

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Buyer(S) 1

Buyer

Prodege

El Segundo, California, United States

website

Category Company
Founded 2005
Sector Internet Software and Services
DESCRIPTION

Prodege is an online marketing and consumer insights platform, Prodege (pro-dé-gée) leverages its global audience of reward program members to power its business solutions. Prodege was founded n 2005 and is based in El Segundo, California.

DEAL STATS #
Overall 1 of 6
Sector (Internet Software and Services) 1 of 4
Type (Divestiture) 1 of 2
State (California) 1 of 1
Country (United States) 1 of 5
Year (2016) 1 of 1
Size (of disclosed) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-08-10 ShopAtHome.com

Greenwood Village, Colorado, United States

ShopAtHome.com is an online marketplace that allows users to purchase and redeem reward points as shopping coupons and gift vouchers. ShopAtHome.com was established in 1986 and is based in Greenwood Village, Colorado.

Buy -

Seller(S) 1

SELLER

United Online

Woodland Hills, California, United States

website

Category Company
Founded 2001
Sector Internet Software and Services
Employees384
Revenue 151M USD (2015)
DESCRIPTION

United Online, Inc. is a provider of consumer products and services over the Internet.

DEAL STATS #
Overall 3 of 3
Sector (Internet Software and Services) 2 of 2
Type (Divestiture) 1 of 1
State (California) 1 of 1
Country (United States) 3 of 3
Year (2016) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-10-22 Classmates

Seattle, Washington, United States

Classmates.com is an online social network that enables users to find and reconnect with their high school friends.

Sell -
Mergr

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