Jorge Beruff joined 777 Partners in 2017. Prior to joining 777, he was a Vice President in GE Capital’s Franchise Finance Group in New York where he arranged and executed leveraged loans to sponsor owned franchisors and franchisees in the restaurant and hospitality sector. Prior to that, he worked at J.P. Morgan in the Leveraged Finance/Restructuring Group in New York. Previously, he held positions at ING Capital & Brown Brothers Harriman. He has a B.A. from the University of Pennsylvania, and an M.B.A. from the Wharton School at the University of Pennsylvania.