Playtika Mergers and Acquisitions Summary

Digital MediaCompany

Playtika has acquired 6 companies, including 3 in the last 5 years.

Playtika’s largest acquisition to date was in 2021, when it acquired Reworks Oy for $400M. Playtika has acquired in 2 countries. The Company’s most targeted sectors include digital media (50%) and marketing (17%).

Join Mergr and gain access to Playtika’s M&A summary, the M&A summaries of companies just like it, as well as recent M&A activity in the digital media sector.

M&A Summary

  • M&A Total Activity6
    • M&A Buy Activity6
  • Total Sectors Invested 4
  • Total Countries Invested 2

Playtika

Playtika Holding Corp.

8 Hachoshlim st.,
Tel Aviv, 66183
Israel,
972 73 316 3251
www.playtika.com

Playtika, headquartered in Israel with additional studios and offices in Argentina, Australia, Belarus, Canada, Japan, Romania, Ukraine and the United States, is a global social and mobile free-to-play games company. Playtika was formed in 2010 and is based in Tel Aviv.


M&A Summary

Buy vs Sell

Year ≤ '18 '19 '20 '21 '22 '23 T
Buy (0.6/yr) # 3 - - 1 1 1 6
vol $400M $400M
Sell (0.0/yr) # - - - - - - 0
  6

Most Recent M&A

Company Date Value Type
Rovio Entertainment Oyj 2023-01-19 - Add-on Acquisition
Espoo, Finland · www.rovio.com
JustPlay.LOL Ltd. 2022-03-23 - Add-on Acquisition
Ramat Gan, Israel · www.justplay.lol
Reworks Oy 2021-08-31 400M USD Add-on Acquisition
Helsinki, Finland · www.reworks.fi
Jelly Button Games Ltd. 2017-10-02 - Add-on Acquisition
Tel Aviv, Israel · www.jellybtn.com
Aditor Ltd. 2017-03-03 - Add-on Acquisition
Tel-Aviv, Israel · www.aditor.com
Big Blue Parrot Ltd. 2015-09-07 - Add-on Acquisition
Tel Aviv, Israel · www.bigblueparrot.com
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Digital Media 3 (50%) - - -
Internet Software and Services 1 (17%) 400M (100%) - -
Marketing 1 (17%) - - -
Software 1 (17%) - - -
Total 6 $400M - -

By Geo

State/Country Buy Value Sell Value
Israel 4 - - -
Finland 2 400M - -
Domestic 4 (67%) - - -
Cross-border 2 (33%) 400M (100%) - -
Total 6 $400M - -

Deal Values

buy # Total
$100M to $1B 1 $400M
TOTAL $400M
Largest Reworks Oy
$400M (2021-08-31)

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Related Lists for Playtika

Digital Media Companies , Israel Companies