Performance Interactive Alliance Mergers and Acquisitions Summary

MarketingCompany

Performance Interactive Alliance has acquired 5 companies of its own, including 2 in the last 5 years. A total of 1 acquisition came from private equity firms.

The Company’s most targeted sectors include media (40%) and business services (20%).

Join Mergr and gain access to Performance Interactive Alliance’s M&A summary, the M&A summaries of companies just like it, as well as recent M&A activity in the marketing sector.

M&A Summary

  • M&A Total Activity5
    • M&A Buy Activity5
  • Total Sectors Invested 4
  • Total Countries Invested 1
  • M&A Buy/Sell Connections 2

Performance Interactive Alliance (PIA)

Performance Interactive Alliance

ABC-Straße 21,
Hamburg, 20354
Germany,
+49 40.524 70 59-0
www.pia.me

Performance Interactive Alliance (PIA) began as a consolidation of four independent online marketing businesses: Performance Media, Blue Summit Media, Econda and Delasocial. Their services include digital marketing and advertising, social media monitoring, web analytics, search engine optimisation and search engine advertising.


M&A Summary

Buy vs Sell

Year ≤ '18 '19 '20 '21 '22 '23 T
Buy (0.4/yr) # 3 1 1 - - - 5
Sell (0.0/yr) # - - - - - - 0
  5

Most Recent M&A

Company Date Value Type
NORDPOL+ Agentur für Kommunikation GmbH 2020-01-24 - Add-on Acquisition
Hamburg, Germany · www.nordpol.com
UDG United Digital Group 2019-01-23 - Add-on Acquisition
Hamburg, Germany · www.udg.de
SoQuero GmbH 2014-10-02 - Add-on Acquisition
Frankfurt, Germany · www.soquero.de
Dymatrix Consulting Group GmbH 2014-08-11 - Add-on Acquisition
Stuttgart, Germany · www.dymatrix.de
Performance Media Deutschland GmbH 2014-03-27 - Merger
Hamburg, Germany · www.performance-media.de
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Media 2 (40%) - - -
Business Services 1 (20%) - - -
Digital Media 1 (20%) - - -
Marketing 1 (20%) - - -
Total 5 - - -

By Geo

State/Country Buy Value Sell Value
Germany 5 - - -
Total 5 - - -

M&A Connections

Deals
Acquired from
Investor(s)
20%
1 (20%)
Strategic(s)
20%
1 (20%)

Company Summary

SECTOR

Marketing

Revenue

140   2013
(millions of EUR)

Employees

360

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