Outbrain Mergers and Acquisitions Summary

Internet Software And ServicesCompany

Outbrain has acquired 8 companies, including 3 in the last 5 years.

Outbrain’s largest acquisition to date was in 2021, when it acquired Video Intelligence AG for $55M. Outbrain has acquired in 3 different US states, and 3 countries. The Company’s most targeted sectors include internet software and services (63%) and information technology (25%).

Join Mergr and gain access to Outbrain’s M&A summary, the M&A summaries of companies just like it, as well as recent M&A activity in the internet software and services sector.

M&A Summary

  • M&A Total Activity8
    • M&A Buy Activity8
  • Total Sectors Invested 3
  • Total Countries Invested 3
  • M&A Buy/Sell Connections 1

Outbrain

Outbrain, Inc.

111 W 19th St, 3th floor,
New York, New York 10011
United States,
(646) 867-0149
www.outbrain.com

Outbrain is a content recommendation engine, reaching a highly engaged audience through distribution on top publisher sites, including USA Today, iVillage, PC Magazine, Chicago Tribune, Newsweek, The Daily Beast and Slate. The company provides publishers a service for recommended links to increase traffic and generate revenue, and marketers a way to distribute content alongside the publisher's own editorial recommendations. Outbrain was formed in 2006 and is based in New York, New York.


M&A Summary

Buy vs Sell

Year ≤ '18 '19 '20 '21 '22 '23 T
Buy (0.4/yr) # 6 1 - 1 - - 8
vol $55M $55M
Sell (0.0/yr) # - - - - - - 0
  8

Most Recent M&A

Company Date Value Type
Video Intelligence AG 2021-11-22 55M USD Add-on Acquisition
Zürich, Switzerland · www.vi.ai
Ligatus GmbH 2019-04-02 - Add-on Acquisition
Cologne, Germany · www.ligatus.com
AdNgin 2018-06-05 - Add-on Acquisition
New York City, New York · www.adngin.com
Zemanta, Inc. 2017-07-25 - Add-on Acquisition
Midtown, New York · www.zemanta.com
Revee 2016-03-03 - Add-on Acquisition
Los Angeles, California · www.revee.com
Visual Revenue, Inc. 2013-03-07 - Add-on Acquisition
New York, New York
Scribit LLC 2012-12-11 - Add-on Acquisition
Atlanta, Georgia
Surphace, Inc. 2011-02-02 - Divestiture
San Francisco, California · www.surphace.com
View All >>

Business Unit M&A

Company Acquired Add-On/Sale Date #
Zemanta, Inc.    - Zemanta, Inc. - Editorial Assistant and Related Posts Technology and Assets 2016-09-08 1
Midtown, New York · www.zemanta.com Boulder, California

M&A by Sector

Sector Buy # Value Sell # Value
Internet Software and Services 5 (63%) 55M (100%) - -
Information Technology 2 (25%) - - -
Marketing 1 (13%) - - -
Total 8 $55M - -

By Geo

State/Country Buy Value Sell Value
United States 6 - - -
  New York 3 - - -
  California 2 - - -
  Georgia 1 - - -
Germany 1 - - -
Switzerland 1 55M - -
Domestic 6 (75%) - - -
Cross-border 2 (25%) 55M (100%) - -
Total 8 $55M - -

Deal Values

buy # Total
< $100M 1 $55M
TOTAL $55M
Largest Video Intelligence AG
$55M (2021-11-22)

M&A Connections

Deals
Acquired from
Strategic(s)
13%
1 (13%)

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