Outbrain Mergers and Acquisitions Summary

Marketing Company

Outbrain has acquired 7 companies, including 4 in the last 5 years.

Outbrain has acquired in 3 different US states, and 2 countries. The Company’s most targeted sectors include internet software and services (58%) and information technology (29%).

Join Mergr and gain access to Outbrain’s M&A summary, the M&A summaries of companies just like it, as well as recent M&A activity in the marketing sector.

M&A Summary

  • M&A Total Activity7
    • M&A Buy Activity7
  • Total Sectors Invested 3
  • Total Countries Invested 2
  • M&A Buy/Sell Connections 1

Outbrain, Inc.

39 West 13th Street, 3rd floor,
New York, New York 10011
United States,
(646) 867-0149
www.outbrain.com

Outbrain, Inc. is a content recommendation engine, reaching a highly engaged audience through distribution on top publisher sites, including USA Today, iVillage, PC Magazine, Chicago Tribune, Newsweek, The Daily Beast and Slate. Outbrain provides publishers a service for recommended links to increase traffic and generate revenue, and marketers a way to their distribute content alongside publisher's own editorial recommendations.


M&A Summary

Buy vs Sell

Year ≤ '15 '16 '17 '18 '19 '20 T
Buy (0.8/yr) # 3 1 1 1 1 - 7
Sell (0.0/yr) # - - - - - - 0
  7

Most Recent M&A

Company Date Value Type
Ligatus GmbH 2019-04-02 - Add-on Acquisition
Cologne, Germany · www.ligatus.com
AdNgin 2018-06-05 - Add-on Acquisition
New York City, New York · www.adngin.com
Zemanta, Inc. 2017-07-25 - Add-on Acquisition
Midtown, New York · www.zemanta.com
Revee 2016-03-03 - Add-on Acquisition
Los Angeles, California · www.revee.com
Visual Revenue, Inc. 2013-03-07 - Add-on Acquisition
New York, New York
Scribit LLC 2012-12-11 - Add-on Acquisition
Atlanta, Georgia
Surphace, Inc. 2011-02-02 - Divestiture
San Francisco, California · www.surphace.com
View All >>

Business Unit M&A

Company Acquired Add-On/Sale Date #
Zemanta, Inc.    - Zemanta, Inc. - Editorial Assistant and Related Posts Technology and Assets 2016-09-08 1
Midtown, New York · www.zemanta.com Boulder, California

M&A by Sector

Sector Buy # Value Sell # Value
Internet Software and Services 4 (57%) - - -
Information Technology 2 (29%) - - -
Marketing 1 (14%) - - -
Total 7 - - -

By Geo

State/Country Buy Value Sell Value
United States 6 - - -
  New York 3 - - -
  California 2 - - -
  Georgia 1 - - -
Germany 1 - - -
Domestic 6 (86%) - - -
Cross-border 1 (14%) - - -
Total 7 - - -

M&A Connections

Deals %
Acquired from
Strategic(s)
100%
1 100%

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