M&A Deal Summary

Optimizely Acquires Synference

On June 26, 2014, Optimizely acquired software company Synference

Acquisition Highlights
  • This is Optimizely’s 1st transaction in the Software sector.
  • This is Optimizely’s 1st transaction in Ireland.

M&A Deal Summary
Date 2014-06-26
Target Synference
Sector Software
Buyer(s) Optimizely
Deal Type Add-on Acquisition

Target

Synference

Dublin, Ireland
website
Synference Ltd. is an application programming interface (API) for automatic data-driven decision making.

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Buyer(S) 1

Buyer

Optimizely

New York, New York, United States

website

Category Company
Founded 2009
Sector Internet Software and Services
DESCRIPTION
Entrance to Optimizely's corporate headquarters in downtown San Francisco, California.
Entrance to Optimizely's corporate headquarters in downtown San Francisco, California.

Optimizely is a website optimization platform that provides A/B testing, multivariate testing and website personalization services for businesses. Optimizely was formed in 2009 and is based in New York.

DEAL STATS #
Overall 1 of 4
Sector (Software) 1 of 4
Type (Add-on Acquisition) 1 of 4
Country (Ireland) 1 of 1
Year (2014) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-04-19 Experiment Engine

Austin, Texas, United States

Experiment Engine is a developer of software tools and services that help teams manage their experimentation programs. Optimizely already makes it possible for companies to operationalize experimentation across customer touchpoints and throughout their organization.

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