M&A Deal Summary

OpenX Technologies Acquires LiftDNA

On February 27, 2012, OpenX Technologies acquired internet software and services company LiftDNA

Acquisition Highlights
  • This is OpenX Technologies’ 1st transaction in the Internet Software and Services sector.
  • This is OpenX Technologies’ 1st transaction in the United States.
  • This is OpenX Technologies’ 1st transaction in Pennsylvania.

M&A Deal Summary
Date 2012-02-27
Target LiftDNA
Sector Internet Software and Services
Buyer(s) OpenX Technologies
Deal Type Add-on Acquisition

Target

LiftDNA

King Of Prussia, Pennsylvania, United States
website
LiftDNA, Inc. is a supply side platform designed to help publishers optimize ad revenue.

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Buyer(S) 1

Buyer

OpenX Technologies

Pasadena, United States

website

Category Company
Founded 1998
Sector Software
DESCRIPTION

OpenX Technologies, Inc. is a provider of digital and mobile advertising technology products and services.

DEAL STATS #
Overall 1 of 4
Sector (Internet Software and Services) 1 of 4
Type (Add-on Acquisition) 1 of 4
State (Pennsylvania) 1 of 1
Country (United States) 1 of 4
Year (2012) 1 of 2
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-10-28 JumpTime

Los Angeles, California, United States

JumpTime is a pioneering technology company that helps publishers calculate the financial value of their content assets in real-time and optimizes revenue by increasing user engagement with the most valuable content.

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