Nielsen Mergers and Acquisitions Summary

Information Services Company

Nielsen has acquired 33 companies, including 10 in the last 5 years. A total of 8 acquisitions came from private equity firms. It has also divested 9 assets.

Nielsen’s largest acquisition to date was in 2013, when it acquired Arbitron for $1.3B. It’s largest disclosed sale occurred in 2020, when it sold NielsenIQ to Advent International for $2.7B. Nielsen has acquired in 7 different US states, and 8 countries. The Company’s most targeted sectors include internet software and services (30%) and media (26%).

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M&A Summary

  • M&A Total Activity40
    • M&A Buy Activity31
    • M&A Sell Activity9
  • Total Sectors Invested 7
  • Total Countries Invested 8
  • M&A Buy/Sell Connections 19
  • M&A Advisors 7

Nielsen

Nielsen Holdings NV

85 Broad Street,
New York, 10004
United States,
(646) 654-5000
www.nielsen.com

Nielsen is a global information and measurement company that provides clients with a comprehensive understanding of consumers and consumer behavior. Nielsen delivers critical media and marketing information, analytics and industry expertise about what consumers buy and what consumers watch (consumer interaction with television, online and mobile) on a global and local basis. The Company's information, insights and solutions help clients maintain and strengthen their market positions and identify opportunities for profitable growth. Nielsen was founded in 1923 and is based in New York, New York.


M&A Summary

Buy vs Sell

Year ≤ '16 '17 '18 '19 '20 '21 T
Buy (1.2/yr) # 25 3 1 - 1 1 31
vol $2.3B $40M $2.3B
Sell (1.2/yr) # 3 2 1 - 2 1 9
vol $950M $2.7B $3.7B
  40

Most Recent M&A

Company Date Value Type
TVTY SA 2021-07-08 - Add-on Acquisition
Paris, France · www.tvty.tv
Nielsen - Advanced Video Advertising Business 2021-03-01 - Divestiture
New York, New York
NielsenIQ 2020-11-01 2.7B USD Divestiture
Chicago, Illinois · www.nielseniq.com
Nielsen Social 2020-07-23 - Divestiture
New York, New York · www.nielsensocial.com
Precima, Inc. 2020-01-10 - Divestiture
Toronto, Ontario · www.precima.com
Ebiquity Plc - AdIntel Unit 2018-02-13 40M GBP Divestiture
London, United Kingdom
BASES Pharmaceutical Forecasting 2018-01-02 - Divestiture
, Netherlands
SuperData Research, Inc. 2017-12-05 - Add-on Acquisition
New York, New York · www.superdataresearch.com
Visual IQ, Inc. 2017-09-27 - Add-on Acquisition
Needham, Massachusetts · www.visualiq.com
vBrand Ltd. 2017-08-03 - Add-on Acquisition
Tel Aviv, Israel · www.vbrandsports.com
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Internet Software and Services 9 (29%) 200M (9%) 2 (22%) -
Media 8 (26%) 1.5B (66%) - -
Software 5 (16%) - - -
Information Technology 4 (13%) 560M (24%) 1 (11%) 2.7B (74%)
Business Services 2 (6%) - 2 (22%) 950M (26%)
Information Services - - 3 (33%) -
Digital Media 2 (6%) 40M (2%) - -
Marketing 1 (3%) - - -
Technology Hardware - - 1 (11%) -
Total 31 $2.3B 9 $3.7B

By Geo

State/Country Buy Value Sell Value
United States 22 2.3B 6 3.7B
  California 8 560M 2 950M
  New York 6 425M 3 -
  Massachusetts 3 - - -
  Illinois 2 - 1 2.7B
  Washington 1 - - -
  Maryland 1 1.3B - -
  Connecticut 1 - - -
Canada 1 - 1 -
  Ontario 1 - - -
  Quebec - - 1 -
India 2 - - -
Netherlands 1 - 1 -
United Kingdom 2 40M - -
Denmark - - 1 -
France 1 - - -
Israel 1 - - -
South Korea 1 - - -
Domestic 22 (71%) 2.3B (98%) 6 (67%) 3.7B (100%)
Cross-border 9 (29%) 40M (2%) 3 (33%) -
Total 31 $2.3B 9 $3.7B

Top M&A Advisors

Financial Deals
J.P. Morgan Securities LLC
1
Guggenheim Securities
1
PJT Partners, Inc.
1
Legal Deals
Baker & McKenzie LLP
2
Clifford Chance LLP
1
Wachtell, Lipton, Rosen & Katz LLP
1

Deal Values

buy # Total
> $1B 1 $1.3B
$100M to $1B 3 $985M
< $100M 1 $40M
TOTAL $2.3B
Largest Arbitron, Inc.
$1.3B (2013-09-30)
sell # Total
> $1B 1 $2.7B
$100M to $1B 1 $950M
TOTAL $3.7B
Largest NielsenIQ
$2.7B (2020-11-01)

M&A Connections

Deals
Acquired from
Investor(s)
19%
6 (19%)
Strategic(s)
10%
3 (10%)
Divested to
Investor(s)
44%
4 (44%)
Strategic(s)
44%
4 (44%)

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