M&A Deal Summary

Next Fifteen Communications Group Acquires Twogether Creative

On April 1, 2016, Next Fifteen Communications Group acquired digital media company Twogether Creative from Rcapital for 7M GBP

Acquisition Highlights
  • This is Next Fifteen Communications Group’s 5th transaction in the Digital Media sector.
  • This is Next Fifteen Communications Group’s largest (disclosed) transaction.
  • This is Next Fifteen Communications Group’s 11th transaction in the United Kingdom.

M&A Deal Summary

Date 2016-04-01
Target Twogether Creative
Sector Digital Media
Buyer(s) Next Fifteen Communications Group
Sellers(s) Rcapital
Deal Type Add-on Acquisition
Deal Value 7M GBP

Target

Twogether Creative

Marlow, United Kingdom
website
Twogether Creative Ltd. is a B2B creative and digital marketing agency with a focus on technology clients. Clients include multinational technology groups such as Brocade, Intuit, Symantec, Veritas, Lenovo and Zebra Technologies. It also has a proprietary Software as a Service (“SaaS”) offering in partnermarketing.com, which is used for channel marketing.

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Buyer(S) 1

Buyer

Next Fifteen Communications Group

London, United Kingdom

website


Category Company
Founded 1981
Sector Media
Revenue 470M GBP (2022)
DESCRIPTION

Next Fifteen Communications Group is a digital marketing communications and public relations group. Next Fifteen Communications Group was founded in 1981 and is based in London, the United Kingdom.


DEAL STATS #
Overall 17 of 25
Sector (Digital Media) 5 of 8
Type (Add-on Acquisition) 10 of 17
Country (United Kingdom) 11 of 16
Year (2016) 2 of 4
Size (of disclosed) 1 of 13
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-03-11 Publitek

Bath, United Kingdom

Publitek Ltd. is a specialist technical content marketing business that services customers in the global semiconductor and electronic component market. Publitek transform traditional B2B content marketing and PR into results-driven, integrated digital marketing.

Buy £6M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-09-27 PMC Investments

London, United States

PMC Investments Ltd. (Pinnacle) is a specialist technical content and digital marketing business with customers in the electronics, telecoms and engineering sectors, including Toshiba Electronics, Sandvik Coromant and European Telecommunications Standards Institute.

Buy £4M

Seller(S) 1

SELLER

Rcapital

Mayfair, United Kingdom

Investor Investor Investor Investor Investor

website


Category Private Equity Firm
Founded 2004
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

RCapital Partners LLP is a specialist private investment firms that targets turnaround and growth capital investments opportunities in a variety of industries. RCapital will consider companies across the UK and Europe and looks to commit £500,000 - £20 million in businesses generating sales of £5 - £100 million. RCapital Partners LLP was formed in 2004 and is based in London.


DEAL STATS #
Overall 16 of 26
Sector (Digital Media) 1 of 3
Type (Add-on Acquisition) 4 of 9
Country (United Kingdom) 16 of 25
Year (2016) 3 of 6
Size (of disclosed) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-02-24 Taalus Technical Solutions

Birmingham, United Kingdom

Taalus Technical Solutions provides a complete integrated suite of ICT products and services, to both the partner and end-user markets. Taalus Technical Solution's range of solutions is designed to meet the exacting demands of our chosen markets. Taalus Technical Solutions was founded in 2006 and is based in Birmingham, United Kingdom.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-04-20 Independent Group

Preston, United Kingdom

Independent Group is a provider of validation, restoration and replacement solution to clients and their policyholders. Independent Group offers consolidated claims management outsourcing services via expert validation for all UK insurers. The Group is active in the drainage and fire & flood restoration industries across the two core brands; Ansa Group and Chem-Dry. Independent Group was founded in 1989 and is based in Preston, United Kingdom.

Buy -