M&A Deal Summary

MyHeritage Acquires Geni

On November 28, 2012, MyHeritage acquired internet software and services company Geni for 25M USD

Acquisition Highlights
  • This is MyHeritage’s 2nd transaction in the Internet Software and Services sector.
  • This is MyHeritage’s largest (disclosed) transaction.
  • This is MyHeritage’s 2nd transaction in the United States.
  • This is MyHeritage’s 1st transaction in California.

M&A Deal Summary

Date 2012-11-28
Target Geni
Sector Internet Software and Services
Buyer(s) MyHeritage
Deal Type Add-on Acquisition
Deal Value 25M USD
Advisor(s) Ackrell Capital LLC (Financial)

Target

Geni

West Hollywood, California, United States
website

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Buyer(S) 1

Buyer

MyHeritage

Yehuda, Israel

website


Category Company
Founded 2003
Sector Internet Software and Services
DESCRIPTION

MyHeritage Ltd. is a global discovery platform for exploring family history. With billions of historical records and family tree profiles, and with sophisticated matching technologies that work across all its assets, MyHeritage allows users to discover their past and empower their future. MyHeritage was founded in 2003 and is based in Yehuda, Israel.


DEAL STATS #
Overall 2 of 5
Sector (Internet Software and Services) 2 of 2
Type (Add-on Acquisition) 2 of 5
State (California) 1 of 1
Country (United States) 2 of 4
Year (2012) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-09-20 BackupMyTree

Boulder, Colorado, United States

BackupMyTree LLC is a provider of online free and automatic backup service.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-08-03 Millennia

Surprise, Arizona, United States

Millennia Corp. (Legacy Family Tree) is a developer of genealogy desktop software Legacy Family Tree and genealogy webinar platform, Legacy Family Tree Webinars. Millennia is based in Surprise, Arizona.

Buy -