M&A Deal Summary

Merlin Entertainments Acquires Tussauds Group

On March 5, 2007, Merlin Entertainments acquired leisure company Tussauds Group for 1.0B GBP

Acquisition Highlights
  • This is Merlin Entertainments’ 3rd transaction in the Leisure sector.
  • This is Merlin Entertainments’ 0th largest (disclosed) transaction.
  • This is Merlin Entertainments’ 1st transaction in the United Kingdom.

M&A Deal Summary
Date 2007-03-05
Target Tussauds Group
Sector Leisure
Buyer(s) Merlin Entertainments
Deal Type Add-on Acquisition
Deal Value 1.0B GBP

Target

Tussauds Group

Chessington, United Kingdom
The Tussauds Group is one of Europe’s leading visitor attraction businesses. The Tussauds Group consists of City Centre Attractions (Six Madame Tussauds – London, New York, Amsterdam, Las Vegas, Shanghai, Hong Kong; The British Airways London Eye and Warwick Castle); and Theme Parks (Alton Towers; Thorpe Park; Chessington World of Adventures in the UK and Heide Park in Germany).

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Buyer(S) 1

Buyer

Merlin Entertainments

Poole, United Kingdom

website

Category Company
Founded 1999
Sector Leisure
Employees28,000
Revenue 1.7B GBP (2018)
DESCRIPTION

Merlin Entertainments is an European entertainments company operating in Europe. Merlin runs 124 attractions in 25 countries across four continents. Merlin Entertainments was formed in 1999 and is headquartered in Poole, England.

DEAL STATS #
Overall 3 of 4
Sector (Leisure) 3 of 4
Type (Add-on Acquisition) 2 of 3
Country (United Kingdom) 1 of 1
Year (2007) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2006-11-13 Gardaland Srl

Castelnuovo del Garda Verona, Italy

Gardaland is the biggest theme park in Italy and one of the largest in Europe, with approximately 3 million visitors per year.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-04-28 COEX Aquarium

Seoul, South Korea

COEX Aquarium is one of South Korea's Public Aquariums holding a total of 3,000 tons of water and housing more than 180 immersive marine exhibits, showcasing the incredible diversity of aquatic life: from mountain springs to the Amazonian rainforest. COEX Aquarium is based in Seoul, South Korea.

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Mergr

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