Massive was acquired by Microsoft on May 1, 2006

MarketingCompany

Out of 60 sectors in the Mergr database, marketing ranked 30 in number of deals in 2006. The largest marketing acquisition in 2006 was SPORTFIVE UK - which was acquired by Lagardere SA for $975M.

Join Mergr to view all 47 acquisitions of marketing companies in 2006, including 24 acquisitions by private equity firms, and 23 by strategics.

Massive, Inc.

627 Broadway, 7th Floor,
New York, New York 10012
United States,
(212)228-2296
www.massiveincorporated.com

Massive worked with developers and publishers to build advertising spaces into titles, then sell ad spots within its network that could be targeted to specific demographics. These ads could also change long after a title had come out, adding some potential longevity to titles resold on the used-game market--an area where publishers are still experimenting with ways to make additional revenue.


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