MarketCast Acquisitions, 3 Deals Between 2015 and 2018
media Company

MarketCast has acquired 3 companies of its own, including 3 in the last 5 years.

MarketCast has acquired in 3 different US states. The Company’s most targeted sectors include business services (67%) and software (34%).

Join Mergr and gain access to MarketCast’s M&A summary, the M&A summaries of companies just like it, as well as recent M&A activity in the media sector.

MarketCast, Inc.

5700 Wilshire Boulevard Suite 120,
Los Angeles, California 90036
United States,
(323) 617-9100
www.mcast.com

MarketCast, Inc. is a provider of marketing research services and data analytics for the global entertainment industry. Through a variety of services backed by rigorously scientific quantitative and qualitative research methods, MarketCast works in collaboration with marketers and researchers across the entertainment spectrum in the development and execution of their marketing strategies, from early concept exploration through distribution. MarketCast services are available worldwide, and include materials testing (trailers, TV spots, print ads, etc.), concept and positioning studies, exit polls, recruited audience screenings, tracking studies, and focus groups, as well as a host of custom offerings including brand/franchise studies, post-release studies, and attitudes and usage studies.

M&A Summary

Buy vs Sell

Year ≤ '14 '15 '16 '17 '18 '19 T
Buy (0.6/yr) # - 1 - 1 1 - 3
Sell (0.0/yr) # - - - - - - 0
  3

Top M&A Advisors

Financial Deals
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2
Legal Deals
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2

Deal Values

Buy # TOTAL
> $1B Sign-up to View
$100M to $1B Sign-up to View
< $100M Sign-up to View
TOTAL Sign-up to View
Sell # Total
> $1B Sign-up to View
$100M to $1B Sign-up to View
< $100M Sign-up to View
Total Sign-up to View

Media M&A - Last 3 Years

MarketCast was acquired by Kohlberg & Company on October 25, 2016.

When analyzing the media sector as a whole, according to Mergr, in the last 3 years, there are 340 media companies that have made at least 1 acquisition, 16 have acquired at least 5 companies, and 1 has acquired more than 10 companies.

The most prolific strategic media acquirer over the past 3 years is Emerald Expositions, with 11 acquisitions. The most prolific private equity acquirer in the media sector over the past 3 years is Atwater Capital LLP with 5 platform acquisitions.


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