Numerator Mergers and Acquisitions Summary

Information Services Company

Numerator has acquired 11 companies of its own, including 6 in the last 5 years.

Numerator has acquired in 4 different US states, and 3 countries. The Company’s most targeted sectors include internet software and services (46%) and software (19%).

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M&A Summary

  • M&A Total Activity11
    • M&A Buy Activity11
  • Total Sectors Invested 6
  • Total Countries Invested 3
  • M&A Buy/Sell Connections 1

Market Track LLC (Numerator)

24 E. Washington St., Suite 1200,
Chicago, Illinois 60602
United States,
(312) 585-3927
www.numerator.com

Numerator is a market intelligence firm that brings together omnichannel marketing, merchandising and sales data to make pursuing new possibilities simple for brand, retail and agency clients. Numerator is the only company in the marketplace to connect omnichannel purchase data and comprehensive path data to deliver an unmatched view of the consumer shopping and purchase experience. The Company serves over 2,000 customers across a wide variety of market intelligence categories. Numerator was formed in 1990 and is based in Chicago, Illinois.


M&A Summary

Buy vs Sell

Year ≤ '16 '17 '18 '19 '20 '21 T
Buy (1.0/yr) # 6 4 - - 1 - 11
Sell (0.0/yr) # - - - - - - 0
  11

Most Recent M&A

Company Date Value Type
Information Machine LLC 2020-12-16 - Add-on Acquisition
Brooklyn, New York · www.iamdata.co
InfoScout, Inc. 2017-06-29 - Add-on Acquisition
San Francisco, California · www.infoscout.co
360pi Corp. 2017-04-12 - Add-on Acquisition
Ottawa, Ontario · www.360pi.com
Brandtale, Inc. 2017-02-08 - Add-on Acquisition
New York, New York · www.brandtale.com
Nielsen - Ad Intelligence Service 2017-01-20 - Divestiture
Saint-Laurent, Quebec
Channel IQ 2016-06-01 - Add-on Acquisition
Chicago, Illinois · www.channeliq.com
Commercially Retail Pty Ltd. 2015-08-31 - Add-on Acquisition
Crows Nest, Australia · www.commerciallyretail.com.au
New Momentum, Inc. 2015-04-20 - Add-on Acquisition
San Rafael, California · www.newmo.com
Media Iris LLC 2014-11-10 - Add-on Acquisition
Chicago, Illinois · www.mediairis.com
Competitrack, Inc. 2013-10-24 - Add-on Acquisition
Long Island City, New York · www.competitrack.com
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Internet Software and Services 5 (45%) - - -
Software 2 (18%) - - -
Information Services 1 (9%) - - -
Information Technology 1 (9%) - - -
Marketing 1 (9%) - - -
Media 1 (9%) - - -
Total 11 - - -

By Geo

State/Country Buy Value Sell Value
United States 8 - - -
  New York 3 - - -
  Illinois 2 - - -
  California 2 - - -
  Nevada 1 - - -
Canada 2 - - -
  Quebec 1 - - -
  Ontario 1 - - -
Australia 1 - - -
Domestic 8 (73%) - - -
Cross-border 3 (27%) - - -
Total 11 - - -

M&A Connections

Deals
Acquired from
Strategic(s)
9%
1 (9%)

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