M&A Deal Summary

Marin Software Acquires Perfect Audience

On June 2, 2014, Marin Software acquired marketing company Perfect Audience for 23M USD

Acquisition Highlights
  • This is Marin Software’s 1st transaction in the Marketing sector.
  • This is Marin Software’s largest (disclosed) transaction.
  • This is Marin Software’s 1st transaction in the United States.
  • This is Marin Software’s 1st transaction in California.
Investment Fate
  • Perfect Audience was divested to a strategic buyer in 2019 for 5M USD.

M&A Deal Summary

Date 2014-06-02
Target Perfect Audience
Sector Marketing
Buyer(s) Marin Software
Deal Type Add-on Acquisition
Deal Value 23M USD

Target

Perfect Audience

San Francisco, California, United States
website
Perfect Audience is a cloud-based platform enables multi-channel retargeting to known leads, plus targeted advertising to new prospects via lookalike audience functionality. Perfect Audience empowers marketers to create, manage, and optimize their ad campaigns across thousands of sites using Google, Facebook, Instagram, leading ad exchanges and partner networks – all within one, simple-to-use interface.

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Buyer(S) 1

Buyer

Marin Software

San Francisco, California, United States

website


Category Company
Founded 2006
SectorInternet Software and Services
DESCRIPTION

Online Advertising Management Platform.


DEAL STATS #
Overall 1 of 2
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 1 of 2
State (California) 1 of 1
Country (United States) 1 of 1
Year (2014) 1 of 1
Size (of disclosed) 1 of 2
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-02-05 Social Moov SAS

Paris, France

Social Moov SAS offers social advertising platform for Facebook and Twitter advertising. SocialMoov offers advertisers and agencies next-generation social advertising tools designed to maximize engagement and ROI.

Buy $21M